The mark is fantastic. Regarding what Climax said, it seems to be the leading in 'MUSEUM' that's throwing things off. Have you tried tightening it up? It looks like you chose to do that so 'MUSEUM' would be the same width as 'RANDALL', but it doesn't seem to be working.
Leading is the horizontal space between lines (they added varying widths of lead to separate lines). You guys are talking about the tracking (overall letter spacing) yeah?
Thank you guys, for all the comments. I really appreciate it. I think at the time, I was shooting for an overall "airy" feeling for the identity. This logo was created in 1999. Now looking at it again, I would close off the leading a little bit more. But it did won a Gold award at the SF Show ;-)
logoboom said on Mar. 19 '10
GreenInkStudio said on Mar. 19 '10
ClimaxDesigns said on Mar. 19 '10
milou said on Mar. 20 '10
OcularInk said on Mar. 20 '10
logoboom said on Mar. 20 '10
logomotive said on Mar. 20 '10
OcularInk said on Mar. 20 '10
GreenInkStudio said on Mar. 20 '10
ClimaxDesigns said on Mar. 20 '10
yeah tracking or kerning is the space between letters i was indeed talking about the leading - space between the words
rony xu said on Mar. 22 '10
Chad Sanderson said on Mar. 22 '10
flit said on Jan. 10 '12
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