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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Commenting: Not seeking critique, comments fine

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JoePrince said on Mar. 12 '10

I like it, sweet type!

epsilon said on Mar. 12 '10

This is really clean and tidy. Well done.

ClimaxDesigns said on Mar. 13 '10

Very nice Daniel, i'd maybe clean up that U bottom curve where it makes that sharp edge on the bottom, you could even combine the r and i and then flip it to make the u, would be nice and smooth transition at the bottom.

jerron said on Mar. 14 '10

Did you try making the A out of U shape flipped around to make it more interesting and compatible with the rest?

mcdseven said on Mar. 14 '10

^great suggestion.

danielbeaton said on Mar. 14 '10

Thanks for the comments and the suggestions. Jerron I did try making the A out of the U shape and we almost went in that direction but felt it was too big of a departure from their older logo.

dezinart said on Mar. 15 '10

So simple and beautiful :-)

jonnyd said on Apr. 08 '10

too simple... nothing in it for me!

epsilon said on Apr. 08 '10

^ Yeah, needs a gradient... lol

tabithakristen said on Apr. 08 '10

I disagree jonnyd - There's something to be said for something SO simple that can catch your eye and draw you in like this one does. It's great.

gary said on Apr. 08 '10

the "u" look a bit bigger? It simple and clean :), but it does look like existing font type that been using, not sure , just my opinion.

Jonnyd said on Apr. 08 '10

@Tabithakristen... Sure it's ok as a piece of 'type' but not a gallery piece.

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!