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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Lecart said on Mar. 06 '10

Just had the feeling the type is a bit heavy for the mark, but i like it.
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Type08 said on Mar. 06 '10

Thanks Lecart! The point was to achieve some kind of balance with the previously developed identity for the 'Wood Cluster' (the same organization is behind both of the and we are preparing 2 more clusters of similar kind) so we wanted to do the visual balance that will make those look like the sub brands (same size and style of type, same size of the mark, same positioning, same type and tag line treatment, etc)...

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!