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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

by • Uploaded:
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Status: Nothing set

Commenting: Not seeking critique, comments fine

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Logocrave said on Feb. 01 '10

i think your symbol is very clean- i like it
would only like to see something done with the font.
very good start. :)

eziemac said on Feb. 01 '10

Thanks buddy, the font is just something to show what the name is at the moment.

I like to finish the mark before i look at the fonts :)

eziemac said on Feb. 01 '10

This is probably one of the most important logos I've ever done so any more thoughts would be really appreciated

Type08 said on Feb. 01 '10

Hey buddy! Is there a way to somehow show the 'entrepreneur' part of the message? This mark as it is could stand next to Global Graduate, or World University Students, yah know what I mean? It's nice and simple but I think it needs a tad deeper meaning for that brand name...

milou said on Feb. 01 '10

I'm diggin' it Euan, fine simple mark with good type to score it. well done.

jn said on Feb. 01 '10

What about incoporating a hand into the mark somehow to symbolize the meaning of an entrepreneur? Maybe a hand holding the globe and the graduation hat. An entrepreneur is personality who is willing to take upon herself or himself a new venture or enterprise and accept full responsibility for the outcome. Just an idea! i like where you are going with this.

eziemac said on Feb. 01 '10

Thanks lads, if i do well with this job then i could get a lot more work so i really appreciate the help.

Thanks Alen, thats the part i'm finding difficult, not quite sure how to represent the entrepreneur part! Only started today so suppose i've got a bit of time to find out.

Thanks Milou and Tony, i'll see how that looks :)

Cheers Jacob, that's a good shout, i'll look into that :)

brandsimplicity said on Feb. 01 '10

Entrepreneur tend to look at global domination...so to me you have covered your bases.

eziemac said on Feb. 02 '10

Thats a good way to look at it, Fabian. I'll definitely show them this one.

eziemac said on Feb. 05 '10

Updated.

Cheers for the tip, Tony :)

mcdseven said on Feb. 06 '10

great mark, covers all the bases.

eziemac said on Feb. 06 '10

wayhay, a feature! Thanks for the floats everyone :)

cheers Paul

cobaltcow said on Feb. 06 '10

although the mark looks really nice I'm instantly thinking 'exchange student' more than entrepreneur.

ethereal said on Feb. 06 '10

Well done, clean and simple.

sean23uk said on Feb. 06 '10

the mark seems a little too big for the type - i'd reduce it by about 50% to give a little more balance with the type

eziemac said on Feb. 06 '10

Cheers lads, this is one of three concepts put forward so i'll make any necessary changes if it is chosen :)

eziemac said on Feb. 06 '10

nice one, cheers man :)

logocrave said on Feb. 06 '10

gratz :)

OcularInk said on Feb. 06 '10

I like it. I got the same message as Fabian.

Alessandro Mingione said on Feb. 07 '10

In "the brand gap" there are two pages of "globe" logos and a sentence: "has the globe become the new swoosh?"
For me, it sums it all.
The logo is good, well executed, but I'm so tired to see globes that I can't say "I like it"

michaelspitz said on Feb. 07 '10

Dig it! Congrats on the gallery ;)

eziemac said on Feb. 08 '10

cheers guys.

Alessandro, my problem with trends are that many of them don't even exist. People make them up. I've looked on so many blogs about trends and so many of them are complete b*llshit, for example look at this http://www.logoblog.org/wordpress/2009-logo-design-trends/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A logoblog %28Logo Design Blog%29

'Circular' HOW is that a trend? 'typographic'? WHAT?! Can i not make a typographic logo without being hassled by people saying im succumbing to trends. People make up trends that don't exist then open the debate on whether or not it's ethical to 'follow' them. The problem is that people read this and believe it so when they see a 'circular' logo they see a lack of talent in the designer for not being creative enough and following these 'trends'...

Anyway, to bring it back the subject, theres so much more to creating a logo or brand identity than just whether some person has written the words "globes are overused" and many people see the designer in a negative light because they have read and believed this. It's hard to understand logos in the context of brand identity but it's not just simply refusing to consider or like a design because an element of it has been used before. In my opinion globes are overused but I feel i have used it in a different way from what the 'trend' is, which is mainly glossy web 2.0 globes. People who believe all these trend blogs are narrow minded in my opinion, and i don't mean you, Alessandro, as globes have been used regularly in the past.

anyway, rant over, I'm not sure how many of you will read that though haha!

Rokac said on Feb. 08 '10

^Well said Euan.

Chad Sanderson said on Feb. 09 '10

Well said, indeed. Most "trends" only apply out of context anyway. Sometimes even the most skilled designer are forced to create an original, specific solution from an unoriginal, broad starting point.

And on that note- This is pretty awesome. I agree w/ Type08, in that I feel entrepreneur should be better portrayed, at least a little. (Maybe something subtle with the tassle?) I'm sure it will come to you. Very nice work.

eziemac said on Feb. 09 '10

Cheers Roko, Chad.

Some blogs/people are absolute poison with their dodgy opinions. It's a shame.

This was one of three concepts put forward, I'll let you know how get on :)

Alessandro Mingione said on Feb. 25 '10

You are right, Euan.
Generally speaking the problem of internet is that everyone can write an article about everything.
Trends exist, see the explosion of origami logos for example, or the same style of presentation on behance etc.
But some of those articles shouldn't even exist, "circle" is one of the three basic geometric shapes, if "circle" is a trend, what about all those triangles? and squares?

I quoted "the brand gap" because i did not want to write an entire paragraph about it, but i feel like "globe logos" have been, in the past, like "swoosh logos", used over and over. Call it a trend or not, but it is a matter of fact.
That said I'm not apologizing, I want to explain myself because you answered to me with much effort.
Basically what I tried to say is that the logo is good, but I can't stand globes anymore so much that I don't even think about using one, and probably this is a bad choice, because i'm being closed-minded.

eziemac said on Feb. 26 '10

Sorry Alessandro, the majority of my comment wasn't directed at you, these blogs are just something that annoys me these days and I thought I'd have a wee rant! :)

You are right, globes are over used but, like anything, if it is pulled off right then there's nothing wrong with using them, in my opinion. In this case I really don't feel strongly enough about it to care that much, after all this concept was not chosen.

ClimaxDesigns said on Feb. 26 '10

We need to try to be a bit less defensive when we respond to others comments...

eziemac said on Feb. 26 '10

^ yup yup,

anyway, I hope no one takes my comments out of context, they really aren't directed at anyone in particular and I say everything with a smile on my face :) (not literally, that would become kinda creepy)

Alessandro Mingione said on Feb. 26 '10

less defensive = more offensive? :D

eziemac said on Feb. 26 '10

Bring it, Alessandro :P

birofunk said on May. 20 '10

hey man not sure if this has been brought to your attention, but i just came across it:

http://www.dwell.com/slideshows/american-trademarks-a-compendium.html?slide=4&c=y&paused=true

eziemac said on May. 21 '10

Thanks for pointing that out, Niall, they're really similar, luckily it's not in use :)

Never knew that, Tony, luckily this is in logo limbo so it doesn't really matter.

Cheers :)

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Logopond Book V1 - PreSale Now!

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