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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Status: Nothing set

Commenting: Not seeking critique, comments fine

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25013

barryconvex said on Feb. 01 '10

I like minimalist logos, but I´m sorry to say that I see really nothing substantially brandable or unique about this one. (Apart from the color combination but that simply doesn´t suffice.) It looks unbalanced, which in this case makes even less sense to me due to the nature of the client´s business.
I don´t want to write something negative for the sake of being negative, I´m simply curious what the reasoning behind this is and if I´ve missed something.
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logomotive said on Feb. 01 '10

Barry, I can understand your thinking, but on the same token I'm sure Mr Jones here could teach you a thing about design, so stay tuned.
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mister jones said on Feb. 02 '10

It's ok, I knew I'd get similar replies if I would show the logo without the expression (which is still in production).
Barry, a brand is not just a logo, that mark is just a small element of it and definitely not the only brandable part. The brand will be expressed through the visual design (identity, color schemes, typography, print finishing, interactivity etc), copywriting (tone of voice - style of writing, which is probably the most important aspect), photography, spatial design (interiors, signages) and even uniforms etc - the list goes on.
I'll show this when it's ready, and then it will all make a lot of sense, trust me :)
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mcdseven said on Feb. 02 '10

^excellent summary and explanation of the logo and its relationship with its brand.
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ClimaxDesigns said on Feb. 02 '10

^^^^ yeah, it floors me when people don't understand this (how an identity works with the brand) identity /= brand. That's like saying, I know your name, but i don't like you because your name doesn't explain anything about the person you are and I cant figure how someone who looks like you could be represented with a name like that...
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mister jones said on Jun. 04 '10

as promised:
http://www.equus-design.com/#/Work/Rajah-and-Tann
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michaelspitz said on Jun. 04 '10

Sweet! Very nice ID!
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bigoodis said on Jun. 04 '10

full identity set is very very strong mister jones. Beautiful work!

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!