Logopond

Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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ethereal said on Jan. 19 '10

Thanks, Anthony. Simple use of shapes and color to create implied movement.

fanego said on Jan. 19 '10

Simple and yet so effective! Good job!

Rokac said on Jan. 20 '10

Awesome work Sean:)

mfrank said on Jan. 20 '10

looks good to me! :)

ethereal said on Jan. 20 '10

Thanks Dylan, Anthony, Roko and Matt!

@ Anthony - Thanks for commenting. I agree with you on the use of gradient, as you can tell from my folio I usually don't tend to use gradients but it fit the concept here and I use it subtly. Glad you find it working! As you can see I moved the type to the right and made the symbol a little smaller. I think originally I was going for more of a symbol dominant orientation to play up the symbol more, which I think worked fine, I liked this a-symmetry, but this works great too - nice alignment going through the mark and top of the type. If anyone who sees this whom saw it before feels the original orientation was stronger let me know (trying to avoid posting a V2). Thanks!

JF said on Jan. 20 '10

I think the sense of movement here is great. Reminds me of what a more attractive Medusa would be styling her snake-hair as. Really quite beautiful. I don't know what the original orientation was, but this works very well, visually speaking.