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artsyambie6 said on Apr. 04 '07

I like it, but perhaps just a little more space between the text and the graphic. very fun!

raja said on Apr. 10 '07

that's awesome Jeff - looks like they are moving - trippy!

kult house said on Apr. 10 '07

The typeface outlines are just a -little- too "warpy", but I think that could be disguised if the text was just a little smaller in proportion to the mark, which I think is the logo's strongest asset. I'd scale the text down by 25% or so.

kashyapmurali said on Apr. 12 '07

nice, trippy as said by raja

OcularInk said on Apr. 18 '07

Man, that is wild...I LOVE it!!

dache said on Jun. 01 '07

Semiologically speaking, dont you think this represents chameleons rather than chameleon?

waltermurray said on Jun. 07 '07

Hey, the illustration style is very cool but these look more like Rock Lizzards/gheko's than chamelons and there is a very big difference.

Jeff Fisher LogoMotives said on Jun. 07 '07

Having had a chameleon myself I based the design of creature on photos of my own very fat chameleon and, besides, it's not intended to be a literal interpretation . The result, in duplicate (in response to dache's usual inane "criticism"), met the requirements and specifics of the client brief - and, in the end, the person paying the bill is the party I need to please with the finished design.

dache said on Jun. 07 '07

Just asking about the logic of showing two chameleons when the company name signafies one, nothing inane at all.

Thomas said on Jun. 07 '07

Simply beautiful...

senterbrands said on Jun. 07 '07

(in response to dache's usual inane "criticism").... LOL. Nice work as usual Jeff.

kaimere said on Jun. 08 '07

Hey Jeff love this and your portfolio def. one of my fave designers and influences ... lemme ask Dave how come hes only putting you up now :)

Jeff Fisher LogoMotives said on Jun. 08 '07

K - Thanks! Actually this is 'round 2' for my work being featured...

kaimere said on Jun. 08 '07

oops :) mabruk ...

waltermurray said on Jun. 08 '07

Hey, sorry to keep this one going on (I have lots of respect for your work) but would still beg to differ. For years the sort of illustrations you've used have been printed on African cloth to represent gheko's an dlizzards, because of the dufficulty that a chameleons body presents from above(to illustrate that is) they are often illustrated in profile (Their more becoming angle) Pleaes pay good attention to the toes on the Chameleon and those on the checko, but maybe this as like the subtle difference between a tortoise and a turtle.
Please note I have great respect for your work, and only state the following as research reference.

Chamelelon ref

as seen in this image search http://images.google.com/images?q=chameleon illustrations&ndsp=21&svnum=10&um=1&hl=en&client=safari&rls=en&start=0&sa=N

Chamelelon ref

http://images.google.com/images?um=1&tab=wi&client=safari&ie=UTF-8&oe=UTF-8&rls=en&q=chameleon%20feet

Gheko reference

http://images.google.com/images?um=1&tab=wi&client=safari&hl=en&rls=en&q=gecko%20illustrations

Jeff Fisher LogoMotives said on Jun. 09 '07

w - I appreciate your efforts to 'educate' me in proper lizard identification - the image used in the logo is in no way intended to a literal representation, but simply a cartoon-like graphic illustration.

bogglins said on Aug. 12 '07

luv it.. the pattern in it reminds me to the aboriginal arts.. :)

cresk said on Sep. 16 '07

Really like these lizards and the way they are positioned as well.

It also reminds me of Lanzarote's national symbol, which is a lizard too (wonderful island though).

OcularInk said on Nov. 05 '07

@ waltermurray

I'm with Jeff on this one. While attention to detail is always important and sometimes literal representations are essential, I don't think it's necessary in this case. No one is going to have a difficult time associating the name with the icon. The name is 'Chameleon' after all. If his target audience were reptile experts, than your point would be more valid. I think his slightly stylized version here works nicely. Just some thoughts. :-)

Glad this one made it to the front.

reddskinn said on Nov. 05 '07

Maybe u can work with the font, it looks not professional. The graphic has potential.

nido said on Nov. 07 '07

one of my favourite logos on the pond!

krazie said on Nov. 08 '07

i have an idea - since you mentioned 'ying & yang' in your logo description, wouldn't it be great if you can make the lizards into "ying" and "yang" ? like positive & negative lizards ?

just a thought ... it's a great logo though :)

Liz zanfir said on Nov. 08 '07

HAWT! luvit

stevietime said on Nov. 15 '07

I like this but it reminds me a SoBe. Yours seems a lot more playful though. Good work.

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