well being as this looks to me like a light bulb, and the name clearly says smart plumbing, i can see why it wasn't picked. obviously i see the concept and why he went this way, but 'bright idea' ( water dripping from faucet doesn't clearly convey here if that is what its supposed to be) or not just might seem a stretch for a plumber looking at how this is going to represent his business
David, that's true ^. While I really liked the concept I knew the other concept would match his brand need more appropriately. And sometimes the best logo/face for the brand won't be really clever or win any awards... And that's fine.
I disagree with your clients Josh, sorry just do. This is brilliant!! I asked my kids what they see (of course they are logo gurus now) they said "light bulb and water." Client has a problem or leaking facet or wants a plumber they will remember this mark and name. This is a Laymens logo, in other words EVERYONE will understand it and remember it, and that to me makes this bullet proof logo.
I like to ask young minds what they see in my logos, too. A great way to test how the concept comes through. :)
The client's main reason for not going with this concept was because he didn't want the light bulb. Plus he liked the other concept more because he felt it was a more conservative and brandable.
That being said, would love to use this logo in the future. It is memorable and may fit another plumber's brand more appropriately. But I kinda doubt I'll have another "smart plumbing" project anytime soon. :)
I gotta disagree with you Mike, i asked my wife and oldest daughter what they saw and they both said a light bulb and my wife's next statement was 'what does that have to do with plumbing' they eventually got it, but sometimes you dont have log enough for some one to sit and stare til they get it - with this type of logo - to say that this is flat out a laymans logo that everyone will understand and remember i don't think passes the muster in this case.
Yeah clever logo, but you definitely see the light bulb first and foremost which I think is a problem. First impressions are everything and I think for plumbing AND electric, this is brilliant, but for plumbing it misses a mark.
^ Yea, that's the reason we went with the other monogram concept. When their van with the signage drives by you and you only see it for a second it's beneficial for it to be "gettable".
logomotive said on Dec. 08 '09
siah-design said on Dec. 08 '09
logomotive said on Dec. 08 '09
brandclay said on Dec. 08 '09
doesnt the client always pick the wrong one?
ClimaxDesigns said on Dec. 08 '09
siah-design said on Dec. 08 '09
mabu said on Dec. 10 '09
siah-design said on Dec. 10 '09
ClimaxDesigns said on Dec. 10 '09
nido said on Dec. 10 '09
logomotive said on Dec. 10 '09
siah-design said on Dec. 10 '09
I like to ask young minds what they see in my logos, too. A great way to test how the concept comes through. :)
The client's main reason for not going with this concept was because he didn't want the light bulb. Plus he liked the other concept more because he felt it was a more conservative and brandable.
That being said, would love to use this logo in the future. It is memorable and may fit another plumber's brand more appropriately. But I kinda doubt I'll have another "smart plumbing" project anytime soon. :)
ClimaxDesigns said on Dec. 10 '09
lundeja said on Dec. 10 '09
OcularInk said on Dec. 11 '09
OcularInk said on Dec. 11 '09
siah-design said on Dec. 11 '09
xmadenyux said on Dec. 22 '09
logoholik said on Feb. 26 '10
dbunk said on Feb. 26 '10
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