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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Commenting: Not seeking critique, comments fine

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!mude said on Oct. 15 '09

Looks great - nice one

scala_humana said on Oct. 15 '09

yeah great piece!

alto said on Oct. 15 '09

This is very nice. The heart portion looks a bit flat in comparison to the rest of the logo. Perhaps a more prominent highlight to mimic the handle and neck of the shovel. This may make it more distracting, but I'd be interested to see the result.

Thrasher317 said on Oct. 15 '09

I "dig" this. I agree with alto, though. Try a version adding some dimension to the spade portion. Also, maybe try increasing the word "Foundation" to be the same width as "Build." Looks great otherwise.

strangeideas said on Oct. 15 '09

Great suggestions. Thanks.

firebrand said on Oct. 15 '09

Ace.

rincon said on Oct. 15 '09

bingo

gunterschobel said on Oct. 15 '09

excellent work!!

Logobility said on Oct. 15 '09

Very nice, great work!!

Brandsimplicity said on Oct. 15 '09

I dig it!

cesafacamah said on Oct. 17 '09

nice concept, i don't like the execution

Chad Sanderson said on Oct. 17 '09

@cesafacamah: Why? What would you change? Just saying you don't like it isn't very constructive.

I think this is awesome, by the way.

logomotive said on Oct. 17 '09

James, I love your stuff. Execution and all. Maybe I'm the only one who feels this way but my mind relates this logo to death, as in diggin a grave and putting to rest. Perhaps if the heart shovel was pointed upwards? Maybe I'm just overthinking...

logomotive said on Oct. 17 '09

And I do understand the shovel as far as breaking new ground goes.

OcularInk said on Oct. 17 '09

Love the design how it is, but Mike prompted an idea. You could also use a regular shovel base and incorporate a heart into the handle.

strangeideas said on Oct. 17 '09

logomotive said:

James, I love your stuff. Execution and all. Maybe I'm the only one who feels this way but my mind relates this logo to death, as in diggin a grave and putting to rest. Perhaps if the heart shovel was pointed upwards? Maybe I'm just overthinking...

Thanks. I do respect your opinion and your work. You nailed the metaphor, break new ground and the start of building as it were.

tconrad said on Oct. 18 '09

man i love your stuff. . . great work

elisteli said on Oct. 31 '09

Really nice!

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!