This is very nice. The heart portion looks a bit flat in comparison to the rest of the logo. Perhaps a more prominent highlight to mimic the handle and neck of the shovel. This may make it more distracting, but I'd be interested to see the result.
Thrasher317 said on
Oct. 15 '09
I "dig" this. I agree with alto, though. Try a version adding some dimension to the spade portion. Also, maybe try increasing the word "Foundation" to be the same width as "Build." Looks great otherwise.
James, I love your stuff. Execution and all. Maybe I'm the only one who feels this way but my mind relates this logo to death, as in diggin a grave and putting to rest. Perhaps if the heart shovel was pointed upwards? Maybe I'm just overthinking...
Love the design how it is, but Mike prompted an idea. You could also use a regular shovel base and incorporate a heart into the handle.
strangeideas said on
Oct. 17 '09
logomotive said:
James, I love your stuff. Execution and all. Maybe I'm the only one who feels this way but my mind relates this logo to death, as in diggin a grave and putting to rest. Perhaps if the heart shovel was pointed upwards? Maybe I'm just overthinking...
Thanks. I do respect your opinion and your work. You nailed the metaphor, break new ground and the start of building as it were.
!mude said on Oct. 15 '09
scala_humana said on Oct. 15 '09
alto said on Oct. 15 '09
Thrasher317 said on Oct. 15 '09
strangeideas said on Oct. 15 '09
firebrand said on Oct. 15 '09
rincon said on Oct. 15 '09
gunterschobel said on Oct. 15 '09
Logobility said on Oct. 15 '09
Brandsimplicity said on Oct. 15 '09
cesafacamah said on Oct. 17 '09
Chad Sanderson said on Oct. 17 '09
I think this is awesome, by the way.
logomotive said on Oct. 17 '09
logomotive said on Oct. 17 '09
OcularInk said on Oct. 17 '09
strangeideas said on Oct. 17 '09
James, I love your stuff. Execution and all. Maybe I'm the only one who feels this way but my mind relates this logo to death, as in diggin a grave and putting to rest. Perhaps if the heart shovel was pointed upwards? Maybe I'm just overthinking...
Thanks. I do respect your opinion and your work. You nailed the metaphor, break new ground and the start of building as it were.
tconrad said on Oct. 18 '09
elisteli said on Oct. 31 '09
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