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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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dache said on Oct. 04 '09

Very creative!

kaimere said on Oct. 04 '09

noice .....

firebrand said on Oct. 04 '09

Excellent, Gareth.

nido said on Oct. 04 '09

i have seen it SO many times you wouldn't believe it!...

Chad Sanderson said on Oct. 04 '09

^ What they said. :)

lundeja said on Oct. 04 '09

Is it a rooster?

mabu said on Oct. 05 '09

Well played, Gareth.

Type08 said on Oct. 05 '09

This one Gareth, def! :)

dbunk said on Oct. 05 '09

Sexy one

Art Machine said on Oct. 05 '09

I don't get it. What is it?

birofunk said on Oct. 05 '09

a rooster

logomotive said on Oct. 05 '09

I think it's a pen nip, a brush and a ? to look like a rooster for Morning copy. My guess.

itsgareth said on Oct. 05 '09

Interesting :)

logomotive said on Oct. 05 '09

Yes it is,.. now dangit the suspense is killing us. Is that a paint brush a top and what is the wattle? or just a pen nib.

itsgareth said on Oct. 05 '09

Haha Mike :) it's just a rooster with a pen nib for the beak, nothing more :)

logomotive said on Oct. 05 '09

WELL about time, it could be a paint brush on top and ink drop below, or is the just too dorky and overkill. What's it for?

cake_sama said on Oct. 05 '09

agree with Alen this one

logomotive said on Oct. 05 '09

I assume it's for a journalist or writer? specifically a newspaper journalist?

itsgareth said on Oct. 05 '09

@Mike: at a push I guess but wasn't intentional, above and below is just abstract rooster/cockerel body parts to make it all fit. It's for a web design/ copy writing company but I think this one is near enough rejected anyway.

itsgareth said on Oct. 05 '09

Well, they like the toast one but trying to convince them to go with this ;)

dache said on Oct. 05 '09

A real pity that it wont be used. Perhaps if the head was greener it would have more reference for people?

logomotive said on Oct. 05 '09

While I think this is so clever, I can see why they are choosing the toast. This is more of a "designers" logo where as the Toast anyone can relate to.

itsgareth said on Oct. 05 '09

^ that's true, unless you don't eat toast for breakfast ;)

nido said on Oct. 05 '09

who eats pens???

itsgareth said on Oct. 05 '09

HAHAHA. You do, but you missed a letter out I think....

firebrand said on Oct. 05 '09

This is a far stronger concept IMO. Point the client here, Gareth. :)

logomotive said on Oct. 05 '09

^ Not sure he can now Roy. ha ha Gareth

itsgareth said on Oct. 05 '09

DOH!

logomotive said on Oct. 05 '09

Nido, HA HA to you to.

nido said on Oct. 05 '09

?... who eats (o)pens?..?

OcularInk said on Oct. 05 '09

Dang, I did not get a rooster on the initial glance. It sort of looks like a bird in flight. Hey, at least I got the bird reference. The rooster is obvious now though. Anyways, I agree with Roy. This is the stronger concept, but I also agree with Mike that the other concept is easier to relate to. Still, great job buddy! Your client should be happy either way.

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