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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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rafaelaleite said on Sep. 20 '09

you know what? i like it. but i kind of feel like "feel good" should be the same size as "work well" and aligned to the right. or you can align the serif on "d" (in good) with the serif on "l" (in well) and leave it the size it is right now aligned to the left. but hey, don't listen to me, i don't know what i'm talking about. :)

jordanjustkidding said on Sep. 21 '09

Hey rafaelaleite, thanks for the comment. All the words are actually the same size, i haven't resized anything - not sure why 'feel good' looks a different size to 'work well', perhaps it's the colour? The orange is a bit stronger than the blue.

As for the alignment... I did originally have it all aligned to the right actually as you suggested, but I changed it because I find the composition on this is a bit more interesting, the alignment looks more centred and I like the way you can follow the edge of the 'd' onto the 'l'. I couldn't align it left because I wanted the 'g' to rest on the 'k'. :)

lboi said on Oct. 19 '09

It is because of the negative space in the "o"'s. The negative space in the 2 o's for "good" is much smaller than the space in the o of "work". If they would both be the same size, the perspective would change and it would look more evened out and of the same size.

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!