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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

by • Uploaded:
1021

Status: Nothing set

Commenting: Not seeking critique, comments fine

More from this user:

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OcularInk said on Sep. 03 '09

Ha, also just noticed the mark kind of looks like a stick figure with a giant rectangular head sitting out an oval-shaped desk. He's ready to work!
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Type08 said on Sep. 03 '09

Cool stuff, Kev! This might work the best in b/w IMO...
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OcularInk said on Sep. 03 '09

Ya know, that's a really good point. Afterall, web programmers don't spend a lot of time dealing with color. Hmm... Thanks Alen.
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!mude said on Sep. 03 '09

This is really good.
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Type08 said on Sep. 03 '09

It's always black or white with them! ;)
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rooted said on Sep. 03 '09

simple and effective, nice one kevin
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fogra said on Sep. 03 '09

^ Sean, have you changed your name?
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michaelspitz said on Sep. 03 '09

Very cool mark! Nice!
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OcularInk said on Sep. 04 '09

Thanks guys. My client is very happy to know this is getting great feedback in the design community.

brandology said on Sep. 04 '09

OcularInk, I really like the mark but the "EASEL" text looks kind of forced/overcomplicated? Of course just my opinion, great work nonetheless!
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Brandsimplicity said on Sep. 04 '09

Very cool bud:)
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itsgareth said on Sep. 04 '09

Home run.
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jf said on Sep. 04 '09

This is fabulous. Makes perfect sense; communicates effectively, plus, it draws interest. Very satisfying to see. Great, great work!
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OcularInk said on Sep. 06 '09

Thanks Paul, Fabian, Gareth and JF. Paul, I think the EASEL text is fine. Creates more interest in my opinion and it's nicely balanced.
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JF said on Sep. 08 '09

I agree with you, OcularInk, about the EASEL text. I think it adds another layer of interest, and stands out well. Perhaps, on a sub-conscious level, you were thinking of making the 'A' stand closer to the viewer...because it resembles a traditional easel's shape. Ever notice that? It's very, very nice work in my opinion.
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Chad Sanderson said on Oct. 02 '09

This is the very definition of simplicity. Three shapes three pieces of subtlety modified type treatment= one great logo. Love it. My only question is why the circular shadow? (Unless I'm missing something, and I may be. I am an idiot.) I think the bracket icon is EASELy able to stand on its own.

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!