Logopond

Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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lefty said on Jul. 17 '09

wow, very light, very gracefull, i love it

logomotive said on Jul. 17 '09

nice image.

designabot said on Jul. 17 '09

nice use of transparency!

almosh82 said on Jul. 19 '09

Beautiful work.

tass said on Jul. 19 '09

Very nice use of colors and shapes, very gracefully.

truenorthe said on Jul. 19 '09

I think the mark may be a little too busy and would look stronger if it was simplified. You wouldn't be able to use this logo well on anything but the web, but maybe that will be its only use.

I really like the concept of it, but simplifying it might be something to try.

ClimaxDesigns said on Jul. 19 '09

"You wouldn't be able to use this logo well on anything but the web, but maybe that will be its only use."

thats not true at all this is becoming a defacto response to logos that people fell are 'too complex' i could name off 20 logos off the top of my head on this site that people call brilliant that are far more complex than this one, I we should reevaluate what it means to have a complex logo especially with the strides in technology over the past 20 years and quantum leaps in printing and collateral materials creation and usage and maybe its time to lay to rest this idea that a logo need be made simply to cover all mediums rather than have derivatives that can be used across them.

topfuel said on Jul. 19 '09

Climax Designs...I could not agree more. Another commonly held convention that says a logo is not good if it can't be reproduced in B&W...I just don't buy it. People buy and use colorful and complex logos all the time without the need for a B&W version.

As a speeder would say, "rules are meant to be broken"...when necessary.

I, for one, don't like to be put into a straight jacket.

logomotive said on Jul. 19 '09

^I agree with you all. I guess it comes down to Good or Great logo. Yes anything can be reproduced as a logo or mark but not all can be done on any medium.

logomotive said on Jul. 19 '09

Let me say, the medium here is an embroidered t shirt for instance.

logoholik said on Jul. 19 '09

Yep, web design studio. 99% of clients come from web, the rest can be attracted via full color business cards. No bw, no embroidery, just plain cheap colorful pixels on beautiful web site/portfolio and that is all you need in this industry :)

logoboom said on Jul. 19 '09

In fact this logo converts to grayscale just fine (try it)...and with today's printing technology...4 color offset is no problem either...as long as you build a print version with accurate cmyk and not just what you see on screen.

obuzz said on Jul. 19 '09

great

calouroj said on Jul. 19 '09

Awesome logo. I like the subtle use of the company initials creating the swan. Gorgeous design, very inspiring!

ClimaxDesigns said on Jul. 19 '09

Logomotive, Logoholik, I'll see your sarcasm and i'll raise you one. If you as a designer do not have the forethought as to be able to create a version of a logo that can used in embroidery then you fail as a designer. It's my opinion that you can have multiple versions of a logo for various applications.

There should not be a one size fits all mentality with logo design. Do we not all send our clients the color version the black and white and sometimes grey scale version of the logo, do we not send them the eps file so that if the client needs it embroidered they can then send to a shop that does that kind of thing.

Or are our imaginations so dull and hampered that we - as designers mind you - find it impossible to view a color logo and not be able visualize its other forms. If so then you need to pick up sailing because you are on the *fail* boat as a designer. (little tongue in cheek thee)

Petro said on Jul. 20 '09

Delicate, colorful logo! I very like it! Great work!

Radhacelis said on Jul. 20 '09

very delicate, very subtle, great use of transparency on the other hand instantly remind me of the Swarovski logo.

logomotive said on Jul. 20 '09

My comment was not sarcasm at all, in fact I was one of the first to comment and vote on it :) I like it it just giving my opinion that's all. I think if you have to change the integrity of a design just to make it work in certain cases it's not as strong as one (overall) that can be reproduced on any medium with little or no changes.

logoholik said on Jul. 20 '09

ummm... sarcasm? David? Wassup? I wanted to stress out that the real power of logos these days is not so tied in with it's usage across all mediums (especially the ones which will probably not going to be used in particular industry at all), rather it is important to make your identity shine in full on primary medium - in this case on screen. Secondary applications should be lacking if needed at all, not sacrificing primary usage here. Of course, grayscale or outline version would do just fine in this case if needed.

logomotive said on Jul. 20 '09

Hey nothing wrong with transparencies peeps, just makes sure it has a starting point and and ending point and as solid as can be designed. Take it or leave it just opinions here. Don't get all upset over views.I can point out some good designed ones if you must.

OcularInk said on Jul. 20 '09

"I think if you have to change the integrity of a design just to make it work in certain cases it's not as strong as one (overall) that can be reproduced on any medium with little or no changes."

Well said.

firebrand said on Jul. 20 '09

Radhacelis said on Jul. 21 '09

if it doesn't work in black & white, it doesn't work at all. Design 101

topfuel said on Jul. 21 '09

Radhacelis...perhaps you should move on to Design 201 or 301 or 401 or 501....when you put yourself in a self imposed "rule-jail"...well, your results will be limited. Some rules work all of the time and for good reason and some rules can be broken...successfully so.

pravin john said on Jul. 22 '09

ayokiyapayalle

kaimere said on Jul. 22 '09

interesting

gold coast website design said on Jul. 23 '09

Absolutely beautiful design.

ClimaxDesigns said on Jul. 23 '09

Im not upset or stressed, tone never plays well in text i was actually being quite playful, (shrugs) but ig got you guys to go more indepth with your ideas anyway, i love others ideas and opinions even if i do not always agree. thought logoholic was being sarcastic.

logoholik said on Jul. 24 '09

I hear ya, youre right... text&tone doesn't go well sometimes, and yes, i tend to cherish sarcasm from time to time ;) glad to see this in gallery at the end. Cheers!

bigjerk said on Jul. 24 '09

Golly...that's purty.

JohnM said on Jul. 26 '09

vudstock - some guy from 99Designs is trying to rip this one - http://99designs.com/contests/22621/designers/308295#entry-143

OcularInk said on Jul. 26 '09

^^ Dude, great find!!

logomotive said on Jul. 26 '09

Guys it's the same person, see link.

mister jones said on Jul. 26 '09

I thought this was work for a real client?

vudstok said on Jul. 26 '09

thank you all for your comments! i'm glad discussion was started here... it was interesting to hear what you all think.

and yes, the i'm the same guy from 99designs. i designed the swan earlier, tried to win this contest, but other design was chosen. later, my friend saw the design and instantly loved it. i thought it fitted her right (trust me, more than one person saw MS initials in that swan) so i decided to give it to her, as a gift. everybody is happy now. :)

mister jones said on Jul. 26 '09

cheers, makes sense now.

chriiiz said on Aug. 06 '09

Beautiful !

doodlecow said on Sep. 01 '09

Reminded me instantly of the 'Swarovski' logo. But I like this one alot. I agree with guys here who said that it depends on the medium used. And about production, specially in print. Its good to always have a logo which is versatile, which can be used in various mediums with little or no variations. But this is all good! as i said before... it all depends on how you are going to use it. I always prefer very clean logo's which can work well on black and white or reverse.. but this isn't always the case! so thumbs up Dude

karmakazi said on Apr. 16 '11

gorgeous. very nice work.
if anything i'd make the mark a bit smaller. and shift it up from the text a little.

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