Logopond

Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Gaard said on Jul. 14 '09

Concept is good, but the difference between the neg. space knives and the poss. I is bugging me. I'm a fan of subtly, so i would like to see just the "I" as the knife and the rest of the letters normal. maybe create a cut line on the bottom (just a thought)

logomotive said on Jul. 14 '09

Not sure I understand Your neg/pos theory. looks ok to me but thanks for the comment.

firebrand said on Jul. 14 '09

Really nice custom type design, boss.

epsilon said on Jul. 14 '09

I'm guessing Gaard meant the difference in widths of knife blades in the neg space of K and N.

nido said on Jul. 14 '09

sharp...

Gaard said on Jul. 14 '09

I was trying to suggest looking at just the letter I holding the shape of the knife. My eye is drawn to that part already and I think the knives in the negative space of the other four letters is overkill of the idea, which I still enjoy! my suggestion is to see only the "I" holding the shape of the knife and nothing else. Keep up the good work!

logomotive said on Jul. 14 '09

Thanks guys, the beauty of the design imo is the negative space and that was the whole purpose. I guess perhaps because I'm a type designer I see things differently.If anything I would change the I not the other way around.The only thing that bugged me was the fact that I could not do anything with the lower part of the f ;(

logomotive said on Jul. 14 '09

ha fixed the I. Got me editing some older work ;) for the best I guess.

Brandsimplicity said on Jul. 14 '09

Cool...as for the lower part of the F...maybe...a knife blade pointing downward a bit past the baseline.

Siah-Design said on Jul. 14 '09

Very cool - it took me a few seconds to fully appreciate it. Might make more sense if it was pluralized though (knives).

logomotive said on Jul. 14 '09

Thanks Fab, Thanks Siah sounds like some challenges to perfection ;) I might have to entertain your thoughts... This was actually just a an old typeface I worked on where I noticed the N looked like knives and made a logo out of it.