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LOGOMOTIVE said on Jan. 30 '07

Nice one Jon. I like the T concept. I assume the logo is blue or such? good job.

ohtwentyone said on Jan. 30 '07

Actually, right now I am really enjoying doign logos in black and white. It can be any color the client wants. The idea has been tossed around that they would have different services that would be different colors/cleaning equipment for different divisions.

unstructure said on Jan. 30 '07

I'm a big fan of the simplicity of this design ... nice work.

JordanWollman said on Jan. 30 '07

Great design. Love the mark. Great illustration!

Jeff Fisher LogoMotives said on Jan. 30 '07

Very nice design!

WetDog said on Jan. 30 '07

I really like it. Tidy Tom should be very pleased with your work.

OcularInk said on Jan. 31 '07

This one is so captivating. Everything about it seems right. Very well balanced too.

_zac_ said on Feb. 03 '07

Nice job.

You know how to use the illustrator pen tool (or live trace).

However, I fail to see the creativity in this piece. You've simply taken a photo from google and turned it into simple graphic.

Surely you cant expect to claim this as your own original piece.

OcularInk said on Feb. 03 '07

_zac_ said:

Nice job.

You know how to use the illustrator pen tool (or live trace).

However, I fail to see the creativity in this piece. You've simply taken a photo from google and turned it into simple graphic.

Surely you cant expect to claim this as your own original piece.

That's a pretty lame assumption, Zac.

_zac_ said on Feb. 03 '07

check this out...

http://www.liquid-roof.com/images/squeegee.jpg

See for yourself.

OcularInk said on Feb. 05 '07

Hmm...I guess you have a point, Zac. I do still think this is a very creative logo. Traced image or not. It works very well.

ClimaxDesigns said on Feb. 05 '07

yeah zac, simply because he used a real image as the starting point doesn't take away from this. everyone isn't an illustrator.

next people will be saying if you replicate things from nature you are a hack. The creativity comes n the thought process to even go in this direct, how he got to the end product shouldn't really matter. As long as he purchased the image whats the big deal?

kaimere said on Feb. 05 '07

hehehe who says its only hip hop who has haters ... personally as a designer I observe and utilise from a curve to an object ... dude give credit where its due ... as we all know KISS ( HOPE i dont have to explain that) .. i actually deleted most of this haha was turning into an essay

ohtwentyone said on Feb. 05 '07

_zac_ , I see your point, but I disagree.

The process that lead to this mark was just as long as the process to get to any other logo I've done. The idea started as a dust pan, then a push broom, then a vaccuum head, and then, a squeegee. I did illustrations by hand (because, I AM an illustrator), drew things freehand in illustrator and photoshop, and although any number of them looked good and would have made fine logos, none of them spoke as purely and simply to the subcontious part of my brain that delights in clever visual language as this one did.

So, yes, it's simple. And no, it didn't take forever to illustrate, nor did it require much technical skill to execute, but most times, the simplest answer is the best answer.

"entia non sunt multiplicanda praeter necessitatem" or Keep It Simple, Stupid. ;-)

(and just for the smartasses out there: "entities should not be multiplied beyond necessity.")

kaimere said on Feb. 05 '07

nice one dude

rsterling said on Feb. 06 '07

Hi OhTwentyOne,

I really like the simplicity of this logo. Good job!

One suggestion though. The hand does not look quite right to me. I know you used the photo that zac posted as inspiration but I think the hand needs editing because of the way you used it. To me, it looks like I am looking at someone clean a window from behind. So hold a pen in your right hand and raise it up as if you were going to draw a straight line down the wall: the position your hand and wrist is in now is the way I think it should be in the logo. Even if the you were watching the person clean a window from inside the building, they would still likely be using their right hand and the hand and wrist angle would be different. But this is just my overly-obsessive-detail-oriented opinion :)

Great job!

solidcreative said on Feb. 08 '07

clever. can see this perhaps working across a few cleaning 'methods' nice work

cafferacer said on Feb. 09 '07

sooo, very few are winning awards with the logos on this site, so to expect complete originality from anyone is a bit of a stretch to begin with. this is a good logo and the process is not important as long as it's done legally. apparently some are unaware that a graphic designer takes whatever is available and turns it into something that meets the criteria for the project, combining their creativity with others, such as typographers, illustrators and photographers. try finding a designer that isn't a visual thief, some are just more obvious.

mcdesignny said on Feb. 09 '07

Love it

happycreatif said on Feb. 18 '07

Really cleaver and nice design.

mahtee said on Feb. 26 '07

Very well done. Simplicity makes the best logos. Hats off!

bernard kowalski said on Mar. 08 '07

Wicked logo. Definitely one of my all-time favorites.

raja said on Mar. 15 '07

ha ha, awesome!

guinn said on May. 08 '07

Great logo. I wonder, though if it would look a little cleaner to round the edges a small bit? Maybe not, but just a thought.

jmansfield said on May. 11 '07

Great concept and execution!

jazzartdesign said on May. 18 '07

Nice work, I believe it fits the subject perfectly

Yglo said on Jun. 18 '07

I think it's brilliant

theuprock said on Jun. 21 '07

this logo rocks. i love it. great fruggin' work.

geoff said on Jul. 06 '07

There are a lot of ways to go with a silhouette logo in terms of getting the most graphic impact.

This is certainly one of them, and it is as legitimate as it is effective. Quick recognition, and the strong horizontal and vertical orientation says stability, integrity, and commitment. Harkens back to the "good old days" of hand craftsmen. All good.

For my personal taste, I would like to see a 50% gray area, or a streaked area or some form of wipe being revealed above the squeegee. And I would personally have placed the squeegee at an angle coming from the upper left corner. Simply more dynamic and modern, for me.

It all depends on the message you want to send about your client.

Chad_hatz said on Jul. 12 '07

simple... nice work. simple logos are easy to remember. Type is ok, could do a little kerning but the client should be pleased with it... designing logos one color is better, because you can always add colors if a client wants them

gcm said on Aug. 05 '07

it doesen't :)

very well done!

homercavazos said on Aug. 14 '07

Beautiful.

ohtwentyone said on Sep. 09 '08

I was notified on Friday that this logo will be included in Logo Lounge 5.

ohTwentyone said on Apr. 30 '10

Hey. I haven't checked in on this in a while, but I wanted to update everyone that this logo has now been included in LogoLounge Master Collection, Vol.1 and the upcoming Logolicious.

firebrand said on Apr. 30 '10

Thanks for letting us know. See you in 2012. ;)

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