Logopond

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chirp said on Jun. 29 '09

But I love it! This is awesome!

chirp said on Jun. 29 '09

Sorry, no but there. I love it! is what I meant. :)

alldesign said on Jun. 29 '09

Forgive me, but could someone tell me what the lines above 'design' are supposed to say? It's a little unclear. Sorry if that offends...

jdmdesigner said on Jun. 29 '09

The lines above "design" say "365". The lettering is custom and stylized to appear similar to a bar code. The company is specialized in branding so I wanted that to stick with people when they remember the name.

MomentumMagazine said on Jun. 29 '09

Wow this is way awesome! Nicely done man!

firebrand said on Jun. 29 '09

Fascinating but I can't stop seeing an H rather than a 3.

NeilMcDonald said on Jun. 29 '09

Reminds me of one of those magic eye pictures. You kinda need to diverge the eyes to see it. Contrasting and memorable.

jdmdesigner said on Jun. 29 '09

I appreciate the comments!

tokostyler said on Jun. 30 '09

i think people need to read 365 but its not very clear and it seems to need a little help:)

jakes said on Jun. 30 '09

I read Hli!i

tass said on Jun. 30 '09

unfortunately i agree tokostyler, it looks good but i cannot read/imagine it without the additional info

rudy hurtado said on Jun. 30 '09

It took me a while but I got it, then I see it clearly.

dooms said on Jun. 30 '09

nice, but I read BIAA at the first sight, the negative space

lundeja said on Jun. 30 '09

I found it extraordinarily hard to get the numbers 365 out of that without reading the title. I think there are probably better type choices for "DESIGN" too.

felro said on Jun. 30 '09

i dont see it

jdmdesigner said on Jun. 30 '09

I might need to do some tweaking to get the 365 to stand out a little better.

The input is much appreciated!

esotericsean said on Jun. 30 '09

Yeah, it took me a long time to realize that it was "365" (had to read comments, too).

My first thought was to look in the "white" space (or in this case "yellow" space), but the actual type is in the black lines. Not what you'd expect.

Looks cool, though :)

smartinup said on Jun. 30 '09

while the 365 doesnt jump off the page at you, i think it is still very well done and i like the couple seconds it takes to see it.

lefty said on Jun. 30 '09

enven knowing the meaning i read HGS. You have a version with fine lines, i think it helps. You should work something in between

jdmdesigner said on Jun. 30 '09

Yeah, I kinda like that you have to blur your eyes a bit to see the numbers but it may be too abstract for many people.

I'm gonna work on some variations soon.

moxelcreative said on Jun. 30 '09

Awesome concept!

madebyshift said on Jun. 30 '09

Great mark, once I realized it was "365." However, I initially saw "HGS."

Perhaps working with the thickness of the marks, you could better portray a "365?"

macessences said on Jul. 01 '09

nice but I made some time ago on the basis of the logo 'beed' - http://www.behance.net/Gallery/Logopack-01/222038

dannygdammit said on Jul. 01 '09

yeah.. I have to agree with some that this isn't readable.. not until the 365 was explained to me...

jdmdesigner said on Jul. 01 '09

In response to macessences, I looked at that logo and there are similarities but still this is a different concept based on the style of a bar code. Since the lines aren't as thick and the spacing is different it gives a different presentation.

jdmdesigner said on Jul. 01 '09

I have been getting a lot of mixed reviews on this logo. The target demographic is mid-level businesses, how do you think they will react to this logo?

I'm curious to know your thoughts.

dbunk said on Jul. 01 '09

I feel yellow and black are definitely not the colors if u r targeting Businesses. Maybe a grey instead of black would add some lux to it.

Straight edges instead of rounded edges and reducing the space between the lines might also solve the problem to an extent.

gjrdesign said on Jul. 01 '09

I really take a long time seeing the logo, but just understand what the lines means cause you explain. Visually is nice but funcionally not.

jakes said on Jul. 01 '09

without any explanation I doubt any of us designers would know what it stands for...let's alone the casual reader. Visually it really looks great...but readability comes first.

jakes said on Jul. 01 '09

just curious, have you thought about putting "365 Design" instead of just "Design" on the bottom. That would help reinforce the mark imo.

bouchardoli said on Jul. 01 '09

I agree with jakes. It's cool, but with 365 design under would reinforce your mark.

teight said on Jul. 01 '09

I like it, I did a logo with a similar style (http://logopond.com/gallery/detail/65247) and the client didn't get it, cool idea though, hopefully your client likes yours

Jdmdesigner said on Jul. 01 '09

Yeah, I think that adding "365 DESIGN" under the mark would solve readability and also reinforce the mark.

I will try that, thanks for the input!

logomotive said on Jul. 01 '09

IMO this design does not work. It seems your trying to hard for some cleverness rather than strong and memorable mark which makes a good logo. If you can capture both it's always great. I like logos that you have to take a second look at to figure it our but this does not make it it IMO.

Jdmdesigner said on Jul. 01 '09

I respect your opinion logomotive, but I also think cleverness plays a role in making a logo strong and memorable.

Siah-Design said on Jul. 01 '09

I must agree with Mike. It took me about 30 seconds to figure it out and I showed it to a graphic design buddy of mine and it took him almost 5 minutes. Its a good feeling when you figure it out but I don't think its worth it. Just my two cents...

logomotive said on Jul. 01 '09

Not saying it's bad just questioning if it could be improved, simplified so the average viewer could relate? and if so that would make it more memorable and stronger. Think like a laymen when designing, I admit I've gotten sucked into cleverness myself but have to cater to everyone IMO.

logomotive said on Jul. 01 '09

Why not try 3 horizontal lines, don't know just offering my 2 cents also. Do your own thing though.

Jdmdesigner said on Jul. 01 '09

Yeah, I think your right. Some horizontal lines could help distinguish the "365". Once again I appreciate your input!

I admit I can get real caught up in the cleverness.

fblcreations said on Jul. 01 '09

wow.. very hard to see it, but once you see it, very clever

Jdmdesigner said on Jul. 01 '09

Here is a revision to this concept. I'm curious to know your thoughts!

http://logopond.com/gallery/detail/69210

fogra said on Jul. 01 '09

I liked Raja's version for the 365 mainly because the 'x' was a surprise:
http://logopond.com/gallery/detail/1337
I do agree with others though that '365 design' needs to be placed beneath the mark.

carlo74 said on Jul. 02 '09

hard to understand, after complaining too. but good idea..

zerocommazero said on Jul. 02 '09

I know you're going for the bar code look but when i see bar codes, they are solid lines, not broken. I don't know if that look can be achieved here and making the numbers readable goes against the symetrical pattern that a bar code is. Maybe you could try adding sharp corners instead of round ones at important character strokes or put in some thin vertical lines as well to make it look more like a bar code and not be overly distracting. just food for thought.

Jdmdesigner said on Jul. 02 '09

Thanks for the input!

smalireddy said on Jul. 03 '09

That's an excellent idea out here... awesome.

Jdmdesigner said on Jul. 04 '09

Thanks smalireddy!

Gaard said on Jul. 09 '09

Actually I think it's great, I don't have a problem with people needing time to find something. The arrow in Fedex goes unnoticed all the time. Anyway I believe the problem is not so much with clarity of the design but the fact it's on screen. Print this out, then show it to others and see if they can read 365. It should be easier visually since black is more prominent in print being pigment. Whereas here people see the neg space first because it's lighter and on-screen is light based. If this is exclusively for web, well... you may need to re-think the color scheme, or at least invert them.

Jdmdesigner said on Jul. 09 '09

Thanks for the input! I will consider your suggestions. :)

Jdmdesigner said on Jul. 10 '09

I just finished another concept for this company and I think it works nice. I would love to hear your opinions!

http://logopond.com/gallery/detail/70182

evrt studio said on Jul. 17 '09

It gives an interesting look, but personally I think if something is not legible or people have to ask what it is, it doesn't work

bmyhousekey said on Jul. 25 '09

it hurts my eyes to make out 365...but nonetheless very nice concept

jdmdesigner said on Jul. 25 '09

Lol, don't hurt yourself bmyhousekey. Thanks for the comments!

bjramon said on Jun. 10 '10

Wow! I love this use of white space and gestalt! It also kind of plays tricks on your eyes and mind, sort of when you draw a cube and you see 2 different views. Great!

jdmdesigner said on Jun. 11 '10

Thanks Bonnie!

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