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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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HardD99 said on Jun. 07 '09

very very nice, although i think i might have tried to add a food element to the logo. Other than that, looks great!

HardD99 said on Jun. 07 '09

Wow my bad, i totally didnt see the fork until i read the description. Not sure how that could be improved though. nice job, hehe.

wiglafwinter said on Jun. 07 '09

I would like to see more color into the design the fork and the bottles combination is poorly drawn....and the angle on the handle of the fork makes it inproportionate.

JustCreativeDesign said on Jun. 07 '09

Thank you HardD99.

Wiglaf,
I would have to disagree. The angle on the fork compliments the curves of the fork and in fact makes it look more like a fork than if it were straight. I would like to see how else you would draw a wine bottle - it is in its purest form here.

elmasry said on Jun. 07 '09

very nice concept, I really like it

wiglafwinter said on Jun. 08 '09

The bottles look very good , but the fork is not looking anything like a fork.
It is looking more like a scooper.

Mishka said on Jun. 08 '09

nice work! (I saw fork on first second...)

MrSparky said on Jun. 08 '09

Hi Jacob, big fan of your work and blog - true to form this is a fine example of how conceptualized logos can be. It instantly reminded me of the gfw.co.uk/ logo which has been much-bandied around the net for a while now.

That's not to take anything away from this logo which is great and superbly executed, I for one really like the melange of images to represent the interests of a company/organisation in such a simple yet clever way, but it sure isn't an easy task to achieve!

Good stuff.
@_markadams

JustCreativeDesign said on Jun. 08 '09

Thank you Mishka.

MrSparky, I am also a fan of the GFW logo, although the website needs a lot of work. Thanks again.

Rod_Sawatsky said on Jun. 09 '09

it's a clever idea but i sort of agree with wiglafwinter on the execution of the bottles. I'm not sure if slightly wider spacing might help it (or narrower bottles) but the tines of the fork look a little too sharp...conjures up association with needles which i don't think is the feeling you're after. Being that thin also makes them visually weak compared to the weight of the rest of the icon...i do notice the repetition of weights with those lines and the weight of the word "NEWCASTLE" and that is well done...but it still looks uncomfortably needle like or pitchfork like. It can be very difficult to make something that works in the mind as a concept succeed visually on paper. it IS a good concept.

JustCreativeDesign said on Jun. 11 '09

Thanks Rod for your feedback and email (check your email too).

justcreativedesign said on Jun. 12 '09

PS. Will be tweaking the fork and bottle shape on next rainy day.

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