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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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mihaelutzu said on Jan. 02 '08

the idea is great, but I was wondering about two things. Why does the biggest fish has a pair of dark teeth and the upper are white (and the others don't)? and why don't you switch the smallest with the intermediate, like an ideal food chain (the big fish eats the small one)?

anyway Great job!!!

onesummer said on Jan. 02 '08

@mihaelutzu, the two smaller fish have white teeth that are made from the negative space between their mouth and the fish in front of it's tail. I guess it just did not work out as well doing the same technique with the bigger fish. But I do agree with your comment on the smaller and middle size fish needing to be switched to better convey the true idea of a food chain. Nice nonetheless though.
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Jeff Fisher LogoMotives said on Jan. 02 '08

The smaller fish eating the increasingly bigger ones is a visual interpretation of the irony within the context of the play that the logo represents. It is not always necessary for design to be as literal as the viewer may want it be.

onesummer said on Jan. 29 '08

@Jeff,

"...is a visual interpretation of the irony within the context of the play..."

gotcha, makes more sense now.

"It is not always necessary for design to be as literal as the viewer may want it be."

yeah, I agree.
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cristianloza said on Aug. 27 '08

I for some reason read this as "The Chain Food". Just something to think about. Love the illustration though.

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!