Logopond

Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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lewiscot said on Jan. 06 '07

Jeff,
I would say 10 years was worth the wait. Your logo has been one of my favorites for a long time. It is one of those few logos that the first time I saw it I thought "Damn! I wish I had thought of that first.". You and Rodney Davidson (DogStar) have been two of my biggest inspirations.
Scott

logomotive said on Jan. 06 '07

Yeah, you wish you would have designed it? not more than I, ha ha I originally had a train but id did not turn out this fantastic and now It's Jeff's identity so I'm left with a DUCK! he he.

muymra said on Jan. 07 '07

Clever name, clever logo. Excellent work :)

halfstring said on Jan. 25 '07

I've always gotten a kick out of your logo, so playful and great use of type. Every element is intentional, which makes this a very functional logo.

ryantoyota said on Feb. 19 '07

Excellent type, obviously, but the detail in the train is a bit busy for my tastes.

dache said on Feb. 20 '07

I think the spaces between elements could be uniformed and the number of details reduced but thats just me :^)
10 years, how about that.

SuckaFish said on Feb. 20 '07

The "box" of the logo is being broken by the features of the train. I would set a bounding box, then set and track the type on the top and bottom to fit. Then scale down and fit in the train. Then set the leading of the train between the two lines of type.

looks good tho. nice and strong.

muku said on Feb. 20 '07

very clever to say the least. i would like it more if it didn't say "jeff fisher" at the top. it doesn't seem necessary. great logo though!

Jeff Fisher LogoMotives said on Feb. 20 '07

Thanks for all your comments - as the logo has served me very well for the last 12 years I don't think I'll be making any changes any time soon.

As for the comment: "i would like it more if it didn't say "jeff fisher""

As my legal business became Jeff Fisher LogoMotives - for the reasons listed in the "As seen on" link above - the addition of my given name to the logo was a legal need, an important personal identification, and a way of defining my business from others with similar names.

kaimere said on Feb. 20 '07

i think that in a time where logos follow or fall into trends its gread to see a logo which demonstrates the old school values as this one does eloquently, originally, very stylishly and obviously stands as a testament to the observation/detail he puts into his work . I actually enjoy the name at the top evoking the smoke without being cliche. Kudos my friend...

kaimere said on Feb. 20 '07

i think that in a time where logos follow or fall into trends its great to see a logo which demonstrates the old school values as this one does eloquently, originally, very stylishly and obviously stands as a testament to the observation/detail he puts into his work . I actually enjoy the name at the top evoking the smoke without being cliche. Kudos my friend...

spigumus said on Feb. 21 '07

I'm glad to see your work finally on here. (I'm a HOW lurker) and I've seen all of your identity design previously in books and read your articles on Creative Latitude.

You bring to the table great classic logo design in a world plagued with glossy web2.0 shines and all that other trendy hubbub.

Inspirational indeed!

shaneg said on Feb. 21 '07

I think I ahve seen this logo in almost ALL of those publications and I ahve always LOVED this logo.

Great concept, great icon, and even better typographic treatment.

shaneg said on Feb. 21 '07

I think I have seen this logo in almost ALL of those publications and I ahve always LOVED this logo.

Great concept, great icon, and even better typographic treatment.

senterbrands said on Feb. 21 '07

One of my favorites of all time Jeff.

dinamicdesign said on Feb. 22 '07

Brilliant! Best logo here.

liquisoft said on Feb. 24 '07

While I'm digging the integration of the train and the type, the inclusion of "jeff fisher" above the train seems a bit out of place. While I understand the intent to keep the logo inside a general "squared" shape, your name feels placed in a very tight spot where it is traversing the cavernous negative space between smokestacks. That name, in a nutshell, is out of place.

behzad said on Feb. 24 '07

Dear Jeff,
That is just Amazing!
i totally like the logo specially the LogoType...

kchappell77 said on Feb. 25 '07

Well, I first saw your logo on Creative Latitude and my first reaction then was "oooooohhhhhh...man that's nice." I hit you up for a couple of critique comments on my company's logo that took me six years to finally settle on. You gave me some great advice. I appreciate you and respect you as a designer. Great work doc!

jlc767 said on Mar. 12 '07

This is good.

ghiath said on Apr. 04 '07

Thank you very much Jeff for noticing my work, I really appreciate your compliment.

you are a master!

rdqlus said on Apr. 17 '07

Still one of the most pimpin' logos ever in my humble o! I still remember the first time I ever saw it, on a black tee and I passed you in the hallway at HOW-N.O.!