Logopond

Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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joehoyle said on May. 05 '09

hi there,

I like the identity, enough to click on it out of a whole page of others (then again I also have a taste for ambigrams) When it was small I read "Chip" and then thought there must be another letter as the space was bigger so thought it must be an "r".

I see it is an handwritten "r", but the fact that it doesn't have a line curling to the right kind of makes it tricky to pick out as an "r", but that could just be me being crap at reading handwriting!

chirp said on May. 05 '09

Hey Joe,

Thank you for the kind words, I appreciate your comments. I have a small concern that people will read "chip", and no knock against Ponch or John, they're fine California Highway Patrolmen, I just happened to name my business "chirp" and I'd like my logo to reflect that!

I tried to strike a balance between legibility of the "r" and being mindful of both the i-r ligature as well as making sure the r functions as the "h" tail in the ambigram. I'm curious if others are having chip/chirp confusion (or CCC in the biz' lingo)...

Thanks again Joe!