Logopond

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Tømme said on Apr. 28 '09

good mark, the subtext is a little too wide from the headline imo, and the little thingy's on those letters dont work anymore on that subtext. But the mark i like :D

janzabransky said on Apr. 28 '09

Thank You Tømme

janzabransky said on Apr. 28 '09

UPDATE: I have cut off "Attorney at Law Office" subtext under headline-name. Tømmes notice was pointfull. It is unnecessary add that to logo.

epsilon said on Apr. 28 '09

Jan, the H is too wide and it is hard to recognize as such because of that.

janzabransky said on Apr. 28 '09

epsilon: I tried to make H and Z into square format ... make H not so wide, but it didnt looks better ... On the other side H is first letter of surname, so I think it is quite important that is wider than Z and dominant over Z. Thank You and others for your input and time You dedicate to my work. I appreciate it.

epsilon said on Apr. 28 '09

Have you tried overlapping them. I.e. take a square and fill it with both H and Z, then have a look at the areas that intersect and see if they can be used to build a recognizable H/Z combination mark ...

crislabno said on Apr. 28 '09

it needs work on type
mark is EXCELLENT.

janzabransky said on Apr. 29 '09

UPDATE: I add dark red color to mark ang changed font (thanks Cris for a tip). I think this color works well with law direction of firm. Selected font: Helvetica Condensed is classic and modern and works good with this branch, too. Epsilon: I tried do, what You recommended to me - overlapping and intersecting brings a shape that took away simplicity of a mark in my opinion. I think this step would not increase readibility HZ letters combination. I want to keep mark this simple geometric way. I am convinced it is clear for people to find monogram letters in a logo. I asked for evaluate this couple of friends and it takes them few seconds to find both letters, after that they were surprised and they liked idea. Thank you guys for helping me.

janzabransky said on May. 01 '09

UPDATE: changed type to Optima

OcularInk said on Nov. 05 '09

Hey Jan, just saw this while doing a search. If I'm not mistaken, this mark is exactly like the Inmetro logo flipped on it's side.

janzabransky said on Nov. 05 '09

Ohhhh I was shockes when I saw it, You are absolutely right, its the same idea just rotated by 90 degrees. Almost same shape in negative space usage, but totally diferent content "IN" vs "HZ" letters. What a coincidence!! I must say it works very good as identity :-) Great find Kev.

Bitencourt said on Dec. 04 '09

I like it :)

remind me the INmetro logo:

http://1.bp.blogspot.com/_sjX51bjYiMA/SAwINFQe_DI/AAAAAAAADjM/XOs1mQaVYZY/s400/inmetro.JPG

logomotive said on Sep. 27 '10

"Now is the time for all good men to come to the aid of their Logopond"

janzabransky said on Nov. 19 '11

2011 evolution: http://dribbble.com/shots/324216-HZ

Type and Signs said on Nov. 19 '11

now that I know the other one ... it's hard to fall in love with this ... but ... good work !!

janzabransky said on Nov. 19 '11

:-) thanks buddy

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