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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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nido said on Mar. 28 '09

cool.. nice showcase too ;)

Muamer said on Mar. 28 '09

Yes! Harmonic & peaceful > Very nice, Mariqua!

penflare said on Mar. 29 '09

what typeface is this? :)

effectus said on Mar. 30 '09

@ penfalre

Looks like Clarendon.

mariqua said on Mar. 30 '09

Thanks for the comments. It's actually David Berlow's Belizio, based on Egizio. A close cousin of Clarendon, but I liked this one more. Plus I did a fair amount of tweaking to the letterforms to make them as snug as possible.

Paul Rand said on Mar. 30 '09

Clean typesetting.

Koma said on Mar. 31 '09

no hatin', but I really can't understand this. I mean ok, wordmarks, clean, nice feeling, but it's not even a personal type design, not even a type treatment, and there it goes in the gallery.

well, maybe It's just me. :)

epsilon said on Mar. 31 '09

The type needs not to be custom for the logo to be unique :)

Great work, mariqua. Looks very expensive and professional in its subtlety.

Lawrence Anderson said on Mar. 31 '09

@Koma
Perhaps David, the site owner, just thought this was a nice example of appropriate simplicity.

Koma said on Mar. 31 '09

of course that we all know that lesson with "less is more", but if we all would start typing random "nice'n'simple" words with the best top 100 typefaces of all times (incl. helvetica, frutiger, garamond, etc, etc), would they enter as well in the gallery?

Ok, I know that it's a subjective choice after all, and maybe I'm not the first one to ask these sort of questions, but this "harmonic" mark is in the gallery for it's creativity, or for the "guts" of the designer to push 8 keys on the keyboard?

theartistt said on Mar. 31 '09

koma, finding the perfect font for a logo is an art in itself.

Koma said on Mar. 31 '09

well yes, I've heard this almost 10 years ago, and I'm spending maybe 4 hours (cummulated)/day searching trough thousands of fonts for various design and branding projects. but that's irrelevant, that's not the point, my last question is still standing. I just hope that I don't get (too) misunderstood.

epsilon said on Mar. 31 '09

> this "harmonic" mark is in the gallery for it's creativity, or for the "guts" of the designer to push 8 keys on the keyboard?

It is in the gallery, because it serves well as an inspiration item.

Koma said on Mar. 31 '09

i'm sure that almost every graphic designer addicted to typefaces wrote at least once in illustrator/freehand/photoshop some word in this style (let's say it "clarendon-ish" :-) ). it's a very beautiful typeface, no argues here, I just don't understand how something like this can collect so much credit and serve as an inspiration item :)

ok, sorry for this interference.

rob-rob-rob said on Apr. 01 '09

i thought you made the typeface.
it is not too fair to the typographer...

mariqua said on Apr. 01 '09

Hi Koma, thanks for the comments. Minimalism is oft misunderstood, nay, despised, even. I like to say that the reading is in between the letters.

Maybe this can help shed a bit of light hiding behind this particular mark? http://designarchives.aiga.org/index.html?s1=2|s2=1|eid=229 or http://tinyurl.com/cg5ybk

mariqua said on Apr. 01 '09

Rob cubed. I started out with Egizio and greatly tweaked the letterforms as stated in my comment above. So then would David Berlow (the designer of this version of Egizio) be cheating out Aldo Novarese for working off of his original version? Or all type designers for that matter working off classic type, if you will?

ryantoyota said on Apr. 01 '09

Wow. I liked this before, but I find it amazing how seeing it as part of an entire identity system can make it that much better. Thanks for the link. This is beautiful.

mister jones said on Apr. 01 '09

great mark, great identity system. Thanks for the link.

smallbig-design said on Apr. 02 '09

nice wordmark!

patdryburgh said on Apr. 06 '09

This is a beautiful wordmark, with great attention to detail. The work showcased on the AIGA site really brings home how strong this type treatment is. Well done.

cmeyers said on Apr. 07 '09

yeah nice type... i would personally add some sort of minimal symbol or icon, or something to make it a little bit more than just a nice type. but it is great. "snug" indeed.

patdryburgh said on Apr. 07 '09

@cmeyers: take a look at her link to the aiga site: http://designarchives.aiga.org/index.html?s1=2|s2=1|eid=229
There are some cool illustrations that go with the business identity.

ixwa said on Apr. 08 '09

This looks scary similar to the Panasonic brand in both feel and intent. Or am I nuts?

ixwa said on Apr. 08 '09

...or maybe a combo between Panasonic and........for some reason this just feels so familiar.

Siah-Design said on Apr. 08 '09

@ixwa: Panasonic? Hmmm... They are very different in my opinion...

http://panasonic.com/images/header/panasonic_top_logo.gif

Very nice work Mariqua :)

mariqua said on Apr. 19 '09

Thanks for the nice comments!

alldesign said on Jun. 24 '09

holy goodness! simplicity gets noticed. AIGA? nice! would not have expected that from first look...but it was used beautifully. an unexpected grace. i like how it was used as well as it was. nice illustrations presented in the AIGA page...

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