This is a beautiful logo, I love the execution on the Y. However, I feel this is perhaps a little too feminine feeling and not business-ey enough for the service the client provides.
Ryan, i've tried to represent active and youthful. Feminine feel is neutralized with rough transformation in typography. Color combos are still to be defined tho, hence it may help further differentiation. What is feminine while not business-ey enough anyway? Skype? Huge Inc? Cheers!
@Paul Rand, I take offense that you're handle is the name of a well respected, deceased graphic designer. Aren't you in effect posing as him? I'm not sure what purpose you have by using such a nameother than to pass yourself off as one of the greats of logo design?
I love the logo but i don't understand why the s is cutted, isn't the y strong engouth ? Doesn't it disturb from the core of the id wich is the spring of the y ?
Even tho you have a point in accomplishing "one focus - clear message" rule this is one of the few situations where i decided to let typography interact with a symbol a bit more, even tho it seems to bring in a double focus. Elaborate explanation would be: typography treatment is meant to apply transformation from something raw, unfinished, through learning/brainstorming/improving and finally connecting to something more approachable, mobile, youthful - to leap into future :) "s" is cut of like "p" and "r" - bottom stems sharp, leading to rounded ones and finally spiral at the end.
Good explaination, i was wondering too bout the cut 'S' it now figures...
ericisfuzzy said on
Jun. 18 '09
Hm..i must say calling himself "paul rand" is obviously an homage...back to logo design: this brand is awesome. I think business is too uptight and could use a brand like this.
alright, we'll chalk it up to just an homage, or maybe his name really is 'paul rand' as nido mentioned...like on office space where the guy's name is michael bolton, but i digress...again, nice one bojan.
Hmm... no response from any party involved... strange... well, at the end, legally, it's not my problem anymore... I hope my client will resolve it if they wish... just feels strange
Paul Rand said on Mar. 20 '09
logoholik said on Mar. 21 '09
ryantoyota said on Mar. 21 '09
logoholik said on Mar. 22 '09
Siah-Design said on Jun. 16 '09
fblcreations said on Jun. 16 '09
cobaltcow said on Jun. 16 '09
mabu said on Jun. 16 '09
jennyb said on Jun. 16 '09
onesummer said on Jun. 17 '09
@Paul Rand, I take offense that you're handle is the name of a well respected, deceased graphic designer. Aren't you in effect posing as him? I'm not sure what purpose you have by using such a nameother than to pass yourself off as one of the greats of logo design?
nido said on Jun. 17 '09
there is a guy on here who goes by the name of jesus... !
nido said on Jun. 17 '09
lefty said on Jun. 17 '09
logoholik said on Jun. 17 '09
lefty said on Jun. 18 '09
dbunk said on Jun. 18 '09
ericisfuzzy said on Jun. 18 '09
onesummer said on Jun. 20 '09
logoholik said on Jun. 25 '09
TKhoury said on Jul. 20 '09
bhog said on Jul. 26 '09
logoholik said on Mar. 10 '10
logoholik said on Jul. 13 '10
raja said on Jul. 13 '10
lovely logo
JoePrince said on Jul. 13 '10
firebrand said on Jul. 13 '10
logoholik said on Jul. 23 '10
azdesignvn said on Dec. 29 '10
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