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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Commenting: Not seeking critique, comments fine

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SuckaFish said on Dec. 15 '06

A logo should truly represent what the company does. In essence it should communicate an idea, emotion or direction. This one says "sub atomic" so, if thats what the company does, you're right on. Otherwise, youre just drawing a pretty picture. This one also feels incomplete, or not completely thought out. These are just circles, there is no movement or dynamics.

That being said, try making the same shape with just one line. I think astra zenica has done this pretty well, and you could make a very strong mark with this shape and the single line. Try and get movement or a dynamic feel from this mark.

This logo is looking down. Logos (especially for a F500 Co.) should look up to show confidence and dominance.

Also, how does the type fit in?

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!