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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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logomotive said on Mar. 13 '09

I much preferred your original design, but understand the point.
12501

theartistt said on Mar. 13 '09

I agree with Logomotive. The first version with the candle in the S was really nice. This is fine, too, but I feel the background and the double color splot behind the kneeling S is way overpowering the the mark.

ryantoyota said on Mar. 13 '09

Yeah, making the decision to not use that original logo was one of the toughest design decisions I've ever had to make. I agree that the first design was much cooler, but this just fits better.

Thanks for the input, theartist. It's not always used over this background, so it's not always "overpowered" in this way, however I actually find that the mark stands out more on a background like this that has similar colors to the burst. The burst kind of highlights the mark this way.

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!