Thanks Roy and Mike. Well, unfortunately it didn't sell it to the client. That goes for my other concept as well.
I just uploaded it "here":http://logopond.com/gallery/detail/56529
hmm well i really gotta ask after seeing some of the other pieces, are some of those just for client view and if so what purpose do they server, because logo type doesn't always fit into the nest of the ruled edge and in some pics the circlature it didn't even fit the type properly, is that something that is 'just done' and if so to what end, and if not, whats the purpose of doing it?
(Not directed to you ArtMachine as we go back more than 5 years)
ClimaxDesign - there's been this useless trend for the last couple of years of 'logo presentation' and 'design for designers' going on - a lot of back-patting really and sometimes an attempt to demonstrate expertise one should have and not prove - a lot of fluff to compensate for what is often a lack-luster logo. Also sometimes to show a perceived advantage over un-schooled designers. It get's it's share of oohs and ahhs from peers but I see zero client value / benefit. Only my opinion.
While I don't think these images are "necessary" I
think they serve well as a more in-depth view of the details & anatomy of the design, especially in type-only work.
I completely agree with Raja. It is simply a trend on Behance and serves no real value or purpose except for the additional commendation of peers. As Tony said, nobody designs that way; they are mere afterthoughts. Anyone can design a logo then afterward throw pretty colored-lines around it to outline its shape. Who does that benefit?
alexanderspliid said on
May. 21 '10
Agree with Bojan and Anthony, it is not much more than a sales technique, and i really think it does work. I think it makes the client feel like they are dealing with someone "educated" that knows good craftsmanship.
Yes, i was surmissing the same thing as Anthony. My feelings fall completely into what Raja said, but I was wondering if it was soley a sales ploy. I cant say that I am invested in that ploy, but I do understand that about 90% of identity design is the sale pitch to the client.
I was jsut posing the question, not saying that its right or wrong. jsut trying to verify if i had missed something over the years :D or if it was indeed something as of late that is shown to help sell the piece. For my part though i think the best selling part is to plaster it up on a wall in black and white and hand then some color permutations maybe some signage/usage pics and then start the sale pitch :D
Really Julian... I tend to pose these types of questions on peoples logos who i feel have a certain maturity level and ability to debate the issue. Seemingly i was mistaken with this one.
Oh c'mon, David. I already commented on what my thoughts were above and since I noticed the amount of comments about the topic I thought I'd make a little joke.
__"Why so serious?"__ ;)
Anthony, I'm not confusing maturity with humor, they do go hand in hand but anyway that's not the point. Whatever humorist value this may have, its no longer gallery material. Your logo was given a spot in the gallery because it was a great example of type design. The added grid simply makes this noise now.
You are 110% in control of and have every right to upload whatever you want. And I'm in charge of making judgment calls on what stays in the gallery.
David, maybe you should have contacted Julian (ARTMACHINE)? before removing? and described why you might. I think Julian was just trying to lighten up the stuffy atmosphere here.
Or maybe I should run the site how I see fit? I don't really see how the atmosphere was stuffy. Im not going to stop and personally email people to find out their intentions every time something happens that I disagre with. Either I let it go or I take an action on it, I took the action of removing the logo in this case
Julian emailed me about this and i think its fair to post my response here, i wont post what he sent me cause it was addressed to me, but my response is broad enough of an answer. Hopefully as i reside as the site villain you all will at least see the method to my 'madness'.
"Like I posted on the site I'm not going to stop and send out personal emails to everyone who i think i need to take action on, on the site. As far as being fair or not, to me its not a matter of being fair or unfair. You got a gallery spot based on the look and feel of your logo, you decided to take a crack at some humor about the conversation in uploading a different logo that now doesn't represent the reason you got the logo in the gallery in the first place.
I removed said logo because now it doesn't represent nice typography now it represents your take at a joke at the comments made way down the list, something most people visiting the logo will most likely not see or if they see may not get, or even if they do see it and get it, their first impression will still more often than not be, 'why the hell is this in the gallery'.
I was simply trying to have a semi serious discussion /debate on the issue of using such measure in branding and finding out the reasoning behind it, which for whatever reason devolved to the point of you changing out the image. Im not sure how else to put it, its not anything personal against you, im not upset or mad as some may lead you to believe, i just don't think the logo in its current state belongs in the gallery anymore.
Do i have a funny bone sure i do, can i laugh at situations like this sure i can, did i get the 'joke' this time, admittedly not, but the fact remains that beyond me not getting the joke the logo is now noisy and you can barely see its beauty because of that noise. If you change it back i have no issue placing it back in the gallery."
back on the circular theme... it is indeed an old skul way of constructing logos, made obsolete by proper usage of modern vector illustration software. As Raja mentioned, it ads that "academic" tone and scares off unschooled designers :), while working towards adding more value and interest over those "plain" letters in an untrained clients eyes. Again, valid sales technique.
So you mean to tell me the Greeks got it wrong,the golden circle is just a big sale pitch, and all of natures geometric beauty is a con. I too once thought it was all pretty lines and designers getting a bit full of themselves, so I decided to study the reasoning behind it.
Everything that is perceived to have beauty has an underlining structure, be it a flower or the human face. Those who nock it have not taken the time to study it, do yourself a favor and take a closer look.
^^^, and to add to that, if its custom type then yeah i can see you using the guides and circles but if you are doing it after the fact, then ok at that point you are using it as a sales pitch, which again i am not saying is right or wrong, hell if it gets you the check more power to you, just curious.
Jf said on
May. 24 '10
It would benefit the entire industry to have more blogs and posts on how to properly use the circular grid technique. It's a fantastic way to balance a design, be it a logo, poster, or any other form of visual commnication. If anyone else knows of any relevant posts/blogs on the topic, I'd be curious to see them.
^ I think "how to properly use the circular grid technique.",and why it was created in the first place is the key here. Seen some presentations, where pure nonsense is thrown in.
emesghali said on
May. 24 '10
holy mother of god this does not do justice to the Behance treatment. i suggest everyone go see it. woooow. very disciplined approach. much appreciated. GREAT WORK!
jonnyd said on
May. 27 '10
I see some great logos on LP gall but this aint one. Wheres the idea? Nice piece of type though.
Art Machine said on Mar. 13 '09
Type08 said on Mar. 13 '09
Art Machine said on Mar. 13 '09
penflare said on Mar. 13 '09
Paul Rand said on Mar. 13 '09
The background color is perfect.
epsilon said on Mar. 13 '09
janzabransky said on Mar. 14 '09
Art Machine said on Mar. 14 '09
firebrand said on Mar. 14 '09
logomotive said on Mar. 14 '09
Art Machine said on Mar. 14 '09
I just uploaded it "here":http://logopond.com/gallery/detail/56529
Art Machine said on Mar. 21 '09
firebrand said on Mar. 21 '09
myckyc said on Mar. 21 '09
Art Machine said on Mar. 23 '09
OcularInk said on Sep. 01 '09
crislabno said on Sep. 09 '09
Art Machine said on Sep. 09 '09
pierro said on Apr. 10 '10
michaelspitz said on Apr. 10 '10
Art Machine said on Apr. 14 '10
JoePrince said on Apr. 14 '10
lefty said on May. 21 '10
crislabno said on May. 21 '10
ClimaxDesigns said on May. 21 '10
http://behance.vo.llnwd.net/profiles/59152/projects/195913/591521250350735.jpg
http://behance.vo.llnwd.net/profiles/59152/projects/195913/591521236909985.jpg
http://behance.vo.llnwd.net/profiles/59152/projects/195913/591521236909950.jpg
http://behance.vo.llnwd.net/profiles/59152/projects/195913/591521236909915.jpg
raja said on May. 21 '10
(Not directed to you ArtMachine as we go back more than 5 years)
ClimaxDesign - there's been this useless trend for the last couple of years of 'logo presentation' and 'design for designers' going on - a lot of back-patting really and sometimes an attempt to demonstrate expertise one should have and not prove - a lot of fluff to compensate for what is often a lack-luster logo. Also sometimes to show a perceived advantage over un-schooled designers. It get's it's share of oohs and ahhs from peers but I see zero client value / benefit. Only my opinion.
logoholik said on May. 21 '10
Art Machine said on May. 21 '10
think they serve well as a more in-depth view of the details & anatomy of the design, especially in type-only work.
joeprince said on May. 21 '10
alexanderspliid said on May. 21 '10
ClimaxDesigns said on May. 21 '10
I was jsut posing the question, not saying that its right or wrong. jsut trying to verify if i had missed something over the years :D or if it was indeed something as of late that is shown to help sell the piece. For my part though i think the best selling part is to plaster it up on a wall in black and white and hand then some color permutations maybe some signage/usage pics and then start the sale pitch :D
logomotive said on May. 21 '10
ClimaxDesigns said on May. 21 '10
Art Machine said on May. 21 '10
__"Why so serious?"__ ;)
logomotive said on May. 21 '10
Art Machine said on May. 21 '10
logomotive said on May. 21 '10
JoePrince said on May. 21 '10
ClimaxDesigns said on May. 21 '10
You are 110% in control of and have every right to upload whatever you want. And I'm in charge of making judgment calls on what stays in the gallery.
logomotive said on May. 21 '10
ClimaxDesigns said on May. 21 '10
logomotive said on May. 21 '10
Art Machine said on May. 21 '10
logomotive said on May. 21 '10
ClimaxDesigns said on May. 21 '10
"Like I posted on the site I'm not going to stop and send out personal emails to everyone who i think i need to take action on, on the site. As far as being fair or not, to me its not a matter of being fair or unfair. You got a gallery spot based on the look and feel of your logo, you decided to take a crack at some humor about the conversation in uploading a different logo that now doesn't represent the reason you got the logo in the gallery in the first place.
I removed said logo because now it doesn't represent nice typography now it represents your take at a joke at the comments made way down the list, something most people visiting the logo will most likely not see or if they see may not get, or even if they do see it and get it, their first impression will still more often than not be, 'why the hell is this in the gallery'.
I was simply trying to have a semi serious discussion /debate on the issue of using such measure in branding and finding out the reasoning behind it, which for whatever reason devolved to the point of you changing out the image. Im not sure how else to put it, its not anything personal against you, im not upset or mad as some may lead you to believe, i just don't think the logo in its current state belongs in the gallery anymore.
Do i have a funny bone sure i do, can i laugh at situations like this sure i can, did i get the 'joke' this time, admittedly not, but the fact remains that beyond me not getting the joke the logo is now noisy and you can barely see its beauty because of that noise. If you change it back i have no issue placing it back in the gallery."
nido said on May. 21 '10
sad to see it went south as opposed to some really insiteful stuff...
jerron said on May. 21 '10
logoholik said on May. 21 '10
Art Machine said on May. 21 '10
:D
logoholik said on May. 21 '10
logoholik said on May. 21 '10
lundeja said on May. 21 '10
tass said on May. 21 '10
brandsimplicity said on May. 21 '10
Everything that is perceived to have beauty has an underlining structure, be it a flower or the human face. Those who nock it have not taken the time to study it, do yourself a favor and take a closer look.
ClimaxDesigns said on May. 21 '10
Jf said on May. 24 '10
logomotive said on May. 24 '10
emesghali said on May. 24 '10
jonnyd said on May. 27 '10
mabu said on Aug. 11 '10
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