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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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19848

Paul Rand said on Mar. 11 '09

What has changed?
The font is still there.
10715

cerise said on Mar. 11 '09

Perhaps Trish was right. The target market would probably like the font. I also think another option could have been just the text with no boat. Because that fish shaped 'e' with a line coming from it's mouth looks good as a stand alone design.
12501

theartistt said on Mar. 11 '09

Depending on the advertising, this design can go as is or just the type alone without losing any of its identity. There is nothing wrong with splitting or paring down a logo for different types of uses as long as the identity ALWAYS stays consistent.
12501

theartistt said on Mar. 11 '09

Paul, the line is now taut and the text is larger. I think he also tried to take out any distortion you mentioned. I never saw it but the text looks stronger.

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!