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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Lawrence Anderson said on Mar. 02 '09

Love the concept. Maybe one shade darker for the boot bottom?

nido said on Mar. 02 '09

cheers Larry...

firebrand said on Mar. 02 '09

It's just two hearts and then 'PING' the boots appear. Nice one chap.

logoholik said on Mar. 02 '09

also brilliant!

gyui said on Mar. 02 '09

incredible job nido!

fogra said on Mar. 02 '09

Magical!

nido said on Mar. 02 '09

cheers fellas... boots all round! :D

sandhya said on Mar. 02 '09

love it!

lundeja said on Mar. 02 '09

Haha! This is great, nido. Me likey.

cerise said on Mar. 02 '09

It springs up on ya

cybadelic said on Mar. 03 '09

Makes me smile, really really nice.

OcularInk said on Mar. 03 '09

Oh, there they are!! Nice one, Navster.

smartinup said on Mar. 03 '09

yeah. it tooke me a few minutes as weel to get the perspective, but once you do, waaaaammy. nice one nido

nido said on Mar. 03 '09

thanks for the kind words people... but you can do better :D

THEArtistT said on Mar. 03 '09

Makes me want to see the heart/boots as a larger part of the logo. It is almost too subtle. I'm not completely sold on the font for the rest. A little too much puffy with everything rounded.

nido said on Mar. 03 '09

thanks Trish for taking a look & saying what you thought... I have a version with the hearts/boots separate... will see what the clients like..

...but having said that subtlety in logos is never an issue & should not ever need to be... i disagree with anything being "too subtle" if it is secondary to what the logo is trying to get across.. in this instance "loveboots".. not "clever little hearts/boots".. see what i mean?

as for the type.. rounder type or "puffy" as you call it bodes well with the "child/parent" market... especially in this day & age when you see things at such a rapid pace...

THEArtistT said on Mar. 03 '09

True on the font, but I could use the same argument about subtlety. When I say it is almost too subtle, I am afraid a large part of the target audience won't see them as boots (ever). Not saying you should change it. I love what you have. This is one of those logos where when you do see the hearts as little boots it is like getting a little gift. The choice as to whether you dumb it down for the target audience is up to the client in the end.

Muamer said on Mar. 03 '09

Clever & Creative!

nido said on Mar. 03 '09

"When I say it is almost too subtle, I am afraid a large part of the target audience won't see them as boots (ever)."... I know its almost a cliché.. actually.. it is... but a majority of the people in the world wont notice the arrow in FedEx (ever).. the question is.. what is important?

"Clever & Creative! "... hhmmm... you got me there... good one!

theartistt said on Mar. 04 '09

I was thinking of the FedEx logo when I wrote that. I don't think it is about what is more important. It is about what works. Advertising/design sometimes falls into a moral/passionate issue when it is really about what works.

I think your logo works regardless of whether the target audience sees the boots or not. Same with the FedEx logo. Forgive me for waxing on about something that really has to do with other, overly clever, logos I've seen.

nido said on Mar. 06 '09

... thanks.. :)

ClimaxDesigns said on Mar. 06 '09

No apologies Trish this site needs more debate and explanation and high brow conversation. And I'm glad nido is willing to participate and is able to articulate an argument.

alterego said on Mar. 06 '09

The letter " O " is s flexible one everybody can do something in that ... but ur "TALKMORE is awesome... :)

nido said on Mar. 06 '09

@ClimaxDesigns... and you cant start a sentence with "And"... ;)

thanks alterego :D (no... that's not the 'other' me!)

penflare said on Mar. 06 '09

OMG AWESOME

theartistt said on Mar. 06 '09

Thanks ClimaxDesigns! I admit to loving a good debate... Thank you Nido for being an intelligent foil.

firebrand said on Mar. 06 '09

I'll second that. Thank you Nido for being an intelligent fool.

theartistt said on Mar. 06 '09

sometimes I think my antiquated but expansive vocabulary is completely lost here. ;)

webcore said on Mar. 06 '09

Genius!!!

theartistt said on Mar. 06 '09

if it weren't for you I'd probably never get any floats! dam, I hope that doesn't drop you in a deep depression. let it out with a good cry.

tdf said on Mar. 06 '09

Holy crap! Took me a minute to see the boots - awesome! I agree about having te boots as a separate element - they don't read perfectly as Os.

logomotive said on Mar. 06 '09

^ reads fine. but I saw loveboobs for the longest time.

logoholik said on Mar. 06 '09

^ lol Mike. You too :)

logomotive said on Mar. 06 '09

yep, but I think I see that in every logo.

Brandsimplicity said on Mar. 06 '09

Love this design...boots and all!

logoboom said on Mar. 06 '09

deceptively clever and simple.

eziemac said on Mar. 07 '09

argh, that took me ages to finally see then *click*!

great work, i always like a logo that almost acts as a puzzle :)

kaimere said on Mar. 08 '09

awesome logo dude

matt.h said on Mar. 08 '09

WOW WOW WOW. awesome.

dikkers said on Mar. 08 '09

yep, didn't see it in the galley, so wandered in to see what the fuss was about and fuss deserved!

looks like their on there way to jumping in a puddle on that angle.

juliusasling said on Mar. 09 '09

It took me a while to see it, but as everyone says - it truly is inspiring!
But maybe you could enhance the boots with some laces, or maybe mark the sole with some... traces or whatever you would call it.

Really beautiful though, talkmore was awesome as well

nido said on Mar. 09 '09

thank you everybody for your thoughts... really appreciated...

raja said on Mar. 09 '09

nido just told me on msn he doesn't care what any of you think....sorry

dbunk said on Mar. 09 '09

Hah, i'd still comment

I did wonder wat so great bout this logo tat it is in the gallery, and then lightening struck, well done Nido :)

cobaltcow said on Mar. 10 '09

i think its perfect just as it is - there's no need to see the boots - it's not like i'm not going to understand what it's for if i don't see them right away - or at all.

superdave4eva said on Mar. 10 '09

Very cool... great concept!

nido said on Mar. 11 '09

Alíilamoolo... :D

rfrusso said on Mar. 12 '09

Very cool, clever concept. I don't think this could have been executed any better.

lboi said on Mar. 12 '09

Really nice .. took me a few seconds to see the boots .. but when i saw them .. WOW!

hindmarshdesign said on Mar. 12 '09

wow this is the fasteset floated logo ever I reckon! in 11 days you've had 154 floats woah! congrats!

milash said on Mar. 13 '09

hindmarshdesign i was hoping that your logo would appear in top eight list. the thing is, this site has a problem, if you push the floater several times at once it will give you not one floater, but several floaters. somebody pushed it several times for those guys. i wonder who?

nido said on Mar. 13 '09

yeah.. that is strange...

Oronoz ® said on Mar. 26 '09

woooow!!! :D

nido said on May. 13 '09

thank you nima & oronoz!...

nido said on May. 18 '09

yeah.. haha.. im crazy!

designabot said on Jun. 05 '09

omg so so good man!!

danny said on Jun. 05 '09

woo! nice work man

nido said on Jun. 13 '09

thanks danny & designabot!...

luuurq said on Sep. 29 '09

nido I really like this!!
and I have to recognize that I have never seen the arrow in the FedEx logo until I read it here... :P

ru_ferret said on Feb. 08 '10

OMG! love boots!

firebrand said on Feb. 08 '10

Looking through old comment threads never fails to crease me up. LMAO.

nido said on Mar. 30 '10

^LOL!... its like watching reruns of fawlty towers huh!...

Noetic Brands said on Dec. 14 '10

crazy cool Nido!

nido said on Dec. 14 '10

thanks Noetic... forgot about this one... your stuffs crazy cool too btw... just checked it out... nice.

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