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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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gyui said on Feb. 10 '09

very interesting, i like the mark. couple of questions: is that salmon and if it is, isn't it usually presented more rectangular than square? and how come you made the green slightly transparent?
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maxrho said on Feb. 10 '09

@gyui: Thank for commenting!

Yes, salmon was what I had in mind. Though I was going for a pretty square look of the logo to make it a bit different from the rest of the 50,000 sushi-logos out there :-) I made the green transparent because it added good depth to the logo, without it came across much more flat!

I just started designing logos yesterday, it's an area I havn't explored until now. This is a great site :D
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aurelplouf said on Feb. 10 '09

I thought it was Maguro (tuna)...

Isn't salmon pinky peach color ? ;)

I think, if you look close to sushi, often times, the white lines on the fish meat take many different shapes, such as Arcs, swirls or straight line... Maybe that would add something to your mark?

note: There isn't one shape for sushi in Japan. There are also square sushis, in more traditional sushi making (I believe from the south of Japan).

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!