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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Commenting: Not seeking critique, comments fine

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5509

sdijock said on Feb. 06 '09

I had no idea as to how to read this logo until I saw your logo title. There's WAY too much going on (overlaps, knockouts, blends, etc.) which is making the logo look very busy and just plain illegible. Your eye doesn't know what to look at first. Also, your modified "A" looks more like an "N".

I think the logo is salvageable, but it's going to take some work. A good place to start in fixing this is to make the "AJKL" letters all the same size and color so they don't read as separate letter groupings. Good luck.
18862

RobTaylor said on Feb. 06 '09

Thanks for the critique. You made some good points there.

The reason i tried to tie all the letters together with the customised 'A' and 'K' is because 'A' and 'J' just don't work well together (e.g AJ) as there is alot of space compared to (KL) - AJKL. As it is a property development company, the font needs to be sans serif, contain straight edges and strong.

Back to the drawing board. I'll have something up soon.

Thanks again for the feedback.
18862

robtaylor said on Mar. 25 '09

It has been updated

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!