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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Commenting: Not seeking critique, comments fine

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ClimaxDesigns said on Nov. 24 '06

as usual, nice.is there any significance to the icon? i am sometimes blind at first to your trickery ;)

dache said on Nov. 25 '06

Thanks. The symbol reads the initials "h" and "s" and an eagles head

OcularInk said on Nov. 26 '06

I agree...at first I could barely see the 'h' and 's' and the eagle not at all. However, I think you have created an engaging logo that keeps the viewer wanting to know more about it. This makes for great branding.
I do see both symbolisms now, but they may be a little far fetched to the untrained eye. Even so, nice job as usual.

Kevin

[sternz] said on Nov. 27 '06

Nice work. I can see everything that you are trying to do. Love the simplicity most of all.

ClimaxDesigns said on Nov. 27 '06

hell i have a trained eye and i totally missed the eagle until he said it, very nice job, i still dont see the s though, is it the negative space?

OcularInk said on Nov. 27 '06

David, I think it's supposed to be an 's' that has been cut off at the top right and bottom left. Now that I look at this more, the eagle seems more recognizable than the letter forms all together. I still think you did a nice job, though.

ClimaxDesigns said on Nov. 27 '06

ahh i see it now

zwoelf said on Nov. 28 '06

I tried to figure out what this could mean and my optoins were: kitchenware, tools (like a hammerhead like stuff)
I don't see the eagle at all.
update:
i see now the eagle :))

dache said on Nov. 28 '06

Thank you for the comments :^)

For me, once you see the eagle head, the h s relation isn't easy to see. I always see the eagle head now when looking upon the logo but while designing it was the letters that were visually dominating the composition. Rather interesting actually now that I think about it.

mebs said on Nov. 28 '06

took me a while to see the eagle. i think this logo is rad.

tmoline said on Nov. 29 '06

it's a very elegant mark, sensual curves.. great craftsmanship.
i think it misses in conveying the intended letter combinations....
very ambitious, though.

OMNI said on Nov. 29 '06

I also think it misses to convey those initials. I don't see an eagle's head, just its beak, and btw, why the eagle? And why the space between the top and bottom curves? I for one think logos should be strong in communicating their message, not ambiguous, unless the ambiguity of it is communicating an essential, core characteristic of the company, institution, etc.

radrew said on Nov. 30 '06

Very cool, favorited!

Magicpeople.org said on Dec. 01 '06

good

thir13en said on Dec. 07 '06

This is an awesome job. I love it!

shaneg said on Jan. 03 '07

I saw the h & s but I could stare at it all day and never see an eagle head without it being totally forced.

Good logo though

nido said on Apr. 21 '07

i saw the eagles head the 'h' & the 's' sraight away??? even before reading any of the comments??? i dont get how you cant??? its so obvious??? i think this is really nice??? whyd do i keep doing this???

chanpion said on Apr. 21 '07

nido...buddy...ya ok? wake up mate...hey, stay with me....yes over here man....no no...here...thats it....good...now open your mouth...yes...thats it...after this medicine you'll be just fine...there there now. Good boy.

(PS: I got your email dude, did you get mine?)

chanpion said on Apr. 21 '07

Oh, btw. Dache, great logo mate. One of my favs. h, s, eagle, saw everything! However, does the eagle have any relevance? Cheers.

nido said on Apr. 21 '07

dude chan, thanks!
no man i didn get your email!! not even in spam, try a gain bro

nido06@hotmail.com

if you come back here! sorry dache, fantastic showcase bud!

dache said on May. 25 '07

Thanks :^)

leorosaborges said on Aug. 28 '07

Looks cool. I can kind of see the letters, but the eagle seems to far for me. It has nice look, but that shouldn't be all.

dache said on Nov. 06 '07

Thanks for the comment. It does have more... form and function.

formrausch said on Jul. 11 '08

awesome swiss-style, dache!

dache said on Jul. 13 '08

Thanks ;^)

THEArtistT said on Sep. 05 '08

problem is that is a falcon head, not an eagle. there is a difference. sorry. pet peeve. (wrong animal, wrong environment, etc.)

love it otherwise. I prefer falcons. eagles are so over rated.

dache said on Oct. 01 '08

Thanks

dache said on Oct. 28 '08

"This logo is in the new Los Logos book.":http://www.dache.ch/dache/comments/10_logos_published_in_los_logos_4/

:^)

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