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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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OcularInk said on Dec. 30 '08

Have you tried mirroring the bottom half of the mark for the top half? Also, the weight of the font is too light in comparison with the mark. Either lighten up the mark or bold the type. Just some thoughts. :-)

mavric said on Dec. 30 '08

am fine with the font weight, but give it a bit of a breath. make the tracking 20pt and you are crystal :)

but again am with Ocularink on the mirroring treatment, I think it will look better. IMO :)

CHEERS

ddd said on Dec. 30 '08

I am diggin the mark as a whole as it sits. It gives it a sense of something more to come theway it ends. But then I am fiend for what some would consider off balance logos ;P. I am with mavric on the spacing. Especially around the "&" sign. Also I think your color choice of the bgrd is biasing my opinion, as it seems to fit oh so well. Maybe post a black and white one. Then my vision may be as clear as the folks above me :D

cheers

lundeja said on Dec. 30 '08

I think this would more often than not be read as "S.O.S." despite your removal of the serif on the bottom.

choerte said on Dec. 31 '08

Thanks for all the great suggestions, have to play with it a little more when I get home next year :)

lundeja: you have a point there, although I haven't seen it that way...

moxelcreative said on Jun. 30 '09

Nice mark.. the text looks a little tight. Overall, well done!

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