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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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firebrand said on Dec. 23 '08

Clever how the rim of the baseball cap forms the hook. Do I see a heroin spoon?

penflare said on Dec. 23 '08

i like it but the baseball cap wasnt clear to me at the beginning.. it looks kind of "painful"

jsae said on Dec. 23 '08

i agree with penflare--just needs a little tweaking (maybe it's the angle of the cap/head?)

itsgareth said on Dec. 24 '08

Thanks for the comments. I think maybe some shading may make it look more apparent. Cheers

itsgareth said on Dec. 24 '08

I think the hook is more subtle now with the cap being more prominent than before...

itsgareth said on Dec. 24 '08

Thanks Houston, I like your new icon ;)

penflare said on Dec. 24 '08

that is awesome gareth, the updated version is perfect

itsgareth said on Dec. 24 '08

Cheers for the heads up Sean, tip of the hat, sir.

itsgareth said on Dec. 24 '08

Roy, good eye mate.

epsilon said on Dec. 24 '08

It's certainly a nice idea, but mixing the hook and the head leads to a lot of negative connotations. For one, there was a scene in a "Hellraiser movie":http://www.shadow-writer.co.uk/images/hellraiser.jpg that this mark is very much reminds me off.

itsgareth said on Dec. 24 '08

I completely disagree epsilon.

fogra said on Dec. 24 '08

Very clever mark, Gareth. The type-work is inspired also. Happy Chrimbo btw :)

epsilon said on Dec. 24 '08

Gareth, don't get my comment the wrong way. It _is_ a very clever mark. I'm just saying that there are people, like myself, who will see in it something what you as its creator don't. It's purely a feedback to keep in mind, no need to agree with it :-)

itsgareth said on Dec. 24 '08

Cheers Sean, same to you mate have a good one!

Epsilon, sorry if I came across as being uppity, I wasn't, I'm accustomed to negative feedback and thrive upon it. Every design has flaws, it's just I disagree with your previous comment as in this instance I thought it was a bit of an outlandish similarity.

Most people (especially non-designers) are unlikely to even see the hook in the mark so I don't think it causes offence or is going to be perceived as gruesome. Even so drug addiction is not a pretty subject, but having said all this the client is king so we shall see. Thanks again.

epsilon said on Dec. 24 '08

No worries. Mark alone is of course fine and I agree that the hook is barely noticeable. But when it says "hooked" right next to the mark, it requires very little effort to realize what the mark is about.

itsgareth said on Dec. 24 '08

He's only being given a clip round the ear though not a full on stab in the eye ball.

eziemac said on Dec. 25 '08

Nice!

tkhoury said on Dec. 28 '08

great idea... great illustration... great font

aaina said on Jan. 03 '09

Great mark! I don't see any problems with the hook in the illustration, it didn't come across as anything negative to me. But hey, everyone sees things a little differently. :)

itsgareth said on Mar. 20 '09

Thanks nima, yourlike an archive fiend!

oscuro360 said on Apr. 09 '09

I think the logo image matches the type perfectly!!! GREAT JOB!!!

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