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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Commenting: Not seeking critique, comments fine

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Lawrence Anderson said on Dec. 18 '08

font = aviano?

penflare said on Dec. 18 '08

yes, the font is aviano - not sure about it yet, i liked it more yesterday :P

- any other ideas guys?

epsilon said on Dec. 18 '08

Negative E is very nice.

If I am to complain, two things - I'd lose the triangle in the mark and I would use regular A, not %u039B. Latter is an upper case Greek L, it has been quite overused lately and it just doesn't look that good to begin with. Perhaps use the triangle from the mark to fill the top of %u039B ?

epsilon said on Dec. 18 '08

!http://graphomania.swapped.cc/tmp/lambda.png!

lundeja said on Dec. 18 '08

I think it definitely says "high end design" but I think the mark is a little too busy for me. I would either remove the triangle or the bottom of the "e". If you take out the bottom of the e you could move the bottom horizontal p line down a little. I would like to see just the P with the triangle

gyui said on Dec. 19 '08

I like it a lot penflare but is it an "e" in the negative space or "f"? I was thinking it is an "f", so if it is, maybe you can lose the little block?

grabbdesigns said on Dec. 19 '08

I saw the "P" "F" right aaway - very nicely done!

Logomotive said on Dec. 19 '08

Sean, I think the left stroke needs to be brought up a hair even with the bottom of the horizontal stroke of the F, That would eliminate any E issues, in which I still don't see but sounds if others do.

Kode said on Dec. 19 '08

I like it *Sean*, I'm sure the mark is intended to spell "PF" but I think the "F" looks a bit forced. I like the typeface, I think it complements the the mark well, except for the "A".

I'm not sure if the bottom triangle is supposed to illustrate a "Pen" but if it does, I think it makes the concept stronger and you shouldn't remove it.

Another thing I noticed is that the block used to create the "F" in negative space almost makes the mark look like it contains a *?* "question mark".

THEArtistT said on Jan. 07 '09

I like the script very much, but this one is still great IMO.

nexqunyx said on Jan. 07 '09

Very professional looking. Love this one a lot:) Nice work!

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!