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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Type08 said on Dec. 09 '08

Nice Saturn, Kevin! :)

Brandsimplicity said on Dec. 10 '08

A volume control as well, very cool.

JustCreativeDesign said on Dec. 10 '08

Hi,
Saw your twitter post... not so sure I can see the S very well, if you hadn't of mentioned it I most probably wouldn't have seen it. Also the type is a bit tight and hard to read. I would increase the tracking or possibly experiment with another font. Also is the gradient necessary? I think a strong vivid colour could work great here, especially with the right type. Just a thought but have you experimented with the thickness of the line?
Anyway, looking forward to your feedback.

OcularInk said on Dec. 10 '08

@ Type08 : Thanks Alen!

@ Brandsimplicity : Glad you noticed that. Thanks Fabian.

@ JustCreativeDesign : Thanks for commenting Jacob. The 'S' is meant to be a hidden surprise. Kind of like the FedEx arrow. Once you know it's there, you can't miss it. Regarding the type, I wanted something bold that flows well with the mark. It's a slightly customized Century Gothic and I think it works well here. However, I may play around with the tracking. Regarding the weight of the font, this went through many different weights before I found the right balance. For color, I'm usually not one to work with gradients, but in this case I think it works. Gives the logo more depth and a 'galaxy' like feel. Think of all the gradients you see when you do a Google search for "galaxy".

Thanks again!

penflare said on Dec. 10 '08

I can see the S - I really like the mark, although dont feel like the font is doing it justice.. i dont know, good job tho

pazYamor said on Dec. 10 '08

I LOVE the mark: i initially just liked it, then saw the "S," which made me love it even more. Good work!

dotd420 said on Dec. 10 '08

i think the gradient is the icing on the cake! its usable blk/white as well.

All around awesome!

indiview said on Dec. 10 '08

love it, saw the 'S' right away, and the type is balancing well IMO. As for the gradient, no complaints here :D

OcularInk said on Dec. 11 '08

Thanks Sean, Kristeen, Ryan, and Jesse.

adventuregraphics said on Dec. 12 '08

was this done in photoshop?

adventuregraphics said on Dec. 12 '08

i really like it btw!!

OcularInk said on Dec. 16 '08

@ adventuregraphics : Thanks! It was created in Illustrator.

topfuel said on Jul. 03 '09

Great job!
1. it's different
2.the font is OK
3.the colors are OK
4.the gradient is OK
5. the background is OK
6. it's really OK

OcularInk said on Jul. 31 '09

Thanks Alan.

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