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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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1189

Status: Nothing set

Commenting: Not seeking critique, comments fine

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11170

mesa designs said on Nov. 19 '08

The mark itself is too complicated, there are way too many red dots and way too many lines. The text isn't centered with the mark, and I feel the mark and text aren't proportioned correctly.
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vintage_chic said on Nov. 19 '08

I think the overall look is very good; it has nice contemporary feel. I do however agree that the logo is a little complex and perhaps the text and and the mark are fighting for the viewers attention instead of working together. I love the red dot at the end of Co. it's a nice touch. Good job and keep it up!
15555

TC said on Nov. 19 '08

MD I thought it would be too obvious centred so lined it with the L for interest. VC Glad you spotted the dot at the end I love adding touches like that.

tombrooke said on Nov. 27 '08

TC, MD,
To be honest I like the way that this breaks convention of what people think a logo should be. It has a delicacy that wouldn't traditionally fly with a logo. The old days of worrying about faxability etc. are (almost) gone and irrelevant now. Logos these days can be more intricate then in the past - most are only ever offset printed at high quality on stationary or promo materials or displayed on the web.
I say well done for breaking convention with a logo that you just want to look at.

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!