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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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gyui said on Nov. 17 '08

I like it Art Machine, but what are the gray accents surrounding the HR? is that a shadow or a bevel? i don't think you necessarily need the gray there.

Also, Booking's font does not feel consistent with all the serifs, or maybe it's the italics that's throwing me off.

logomotive said on Nov. 17 '08

Art Machine, great idea to symbolize rotation. have you thought about simplifying the mark by eliminating the serifs? give it more of a "twist" rotation action. I think just the 2 strokes with the little r terminals coming off would be enough, just a thought.

AlexWende said on Nov. 17 '08

Great Concept ArtMachine! I agree with gyui about the italic Booking.

AlexWende said on Nov. 17 '08

Actually it is your 2nd ambigram! :D

AlexWende said on Nov. 17 '08

forget about the last comment lol

Art Machine said on Nov. 18 '08

Concerning the italic 'Booking' I thought it complements the symbol which is italic as well. But maybe I stared at it for too long and can't see it doesn't work. Further opinions would help.

Mike, thanks. Yes I tried that but it looked awkward, don't know why.

itsgareth said on Nov. 18 '08

This is actually really really cool, Julian

Art Machine said on Nov. 18 '08

Thanks Gareth

logomotive said on Nov. 18 '08

Good luck MR BIG!

Art Machine said on Nov. 19 '08

Thanks homie

Kwaku said on Nov. 20 '08

as always lovely. ambigram is highly difficult so you should be proud. I am for you. :)

OcularInk said on Nov. 20 '08

Nice work, dude!

Art Machine said on Nov. 20 '08

Thanks alot Cris and Kev.

Art Machine said on Nov. 20 '08

__Updated__

gyui said on Nov. 20 '08

Great job Art Machine, I like it a lot more now!

saawan said on Nov. 20 '08

I like it and the presentation posted by you on Behance is awesome. But, wasn't it a "competition on LogoSauce":http://www.logosauce.com/competitions/441 where the winner hasn't yet been announced? I wouldn't believe that you have taken so much pain to do the presentation for a contest entry! :O

Art Machine said on Nov. 20 '08

Well thank you very much saawan. You're right, it is a competition entry. I just did it cause I haven't done anything in a while. No pain felt while doing it, it was fun. :)

AlexWende said on Nov. 20 '08

This is better now. :) I think it's the best in the comp, good luck Art Machine!

firebrand said on Nov. 22 '08

Nice, Julian. Are they ever going to announce a winner?

Art Machine said on Nov. 22 '08

Thank you Roy. Who knows...I gues they're chilin, smokin weed and drinkin Gin & Juice.

NeilMcDonald said on Dec. 01 '08

This carries weight mate, hope its a winner :)

Art Machine said on Dec. 01 '08

Thanks a bunch, Neil.

Haha Mike, only now I got what you meant by Mr BIG. Reaaaalllyyy sloooow on the uptake again. Guess the information has to cover quite a distance in my BIG NOB.

Art Machine said on Mar. 12 '10

The logo will be featured in __LogoNest 01__ :)

brandsimplicity said on Mar. 12 '10

Congrats bud....awesome design.

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