Logopond

Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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waggit said on Oct. 23 '08

I really like this. but only thing is, some people could read the f as an A.

ndmgfx said on Oct. 23 '08

very nice colors

tilboy said on Oct. 23 '08

i agree with waggit

saawan said on Oct. 23 '08

yeah! love the colors.

danny said on Oct. 24 '08

If you extended the top curl on the f slightly, it may remove any 2nd thoughts as to if its is an A or an F

I like this though :)

nido said on Oct. 24 '08

i read 'fenk'.. no problem.. very cool, modern, wonderful colors & has 'last-ability'!

tiko1232 said on Oct. 26 '08

really nice :) I agree with nido. It reads fenk easily. Good Job man ;)

jonnyd said on Dec. 26 '10

Why can't the F read left the right. If the flip was part of an idea then it has a purpose. please explain?

jonnyd said on Dec. 26 '10

Why can't the F read left to right. If the flip was part of an idea then it has a purpose. please explain?

cleos said on Dec. 26 '10

10x all :),
jonnyd - My english is not so good so i'll try to explain the best way i can. There are 2 reasons behind that decision. One is the stems of 'n' & 'f' opposed to the 'e' and taking equally negative space. The other one is that it makes the logo stand out very well, which makes it very memorable. And yes to someone it is hard to read, but that is an acceptable risk that i and the client decided to go with.

nido said on Dec. 26 '10

^I think it' excellent... is it in use anywhere yet?

Ocularink said on Dec. 26 '10

Love the colors too. I also didn't have any trouble reading it. The F could be a little wider. It doesn't seem to occupy the same amount of space visually as the other letters. The N could be just a hair narrower too...maybe not though. All in all, it looks great.

typographics said on Dec. 26 '10

Sorry, but the K creates bad/awkward kerning.

Ocularink said on Dec. 26 '10

If you reduce the width of the N and widen the F, I think you'll eliminate that ^ ^ problem.

jonnyd said on Dec. 26 '10

Ok Cleos, Ill have to live with this one for while. Just a thought... The characters are all unique apart from the 'e'. The 'f' is opposite, the 'n' has no back and the k is an semi illusion. If you could make the 'e' unique in any way I think it will be much stronger?