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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Commenting: Not seeking critique, comments fine

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Type08 said on Oct. 16 '08

Even without tagline I can see 'fast forward' sign... Very good!

gyui said on Oct. 16 '08

but doesn't a horizontal tree resemble a fallen tree, like logging? Seems to me a negative connotation on what your client does.

fogra said on Oct. 16 '08

Forest management also involves the felling of diseased, failed trees and the thinnings of healthy trees for forest sustainability. So the logo fits perfectly well in my opinion.

BigAl67 said on Oct. 16 '08

Hey guys - thanks for the comments. Fogra, you are right on about the felling of trees, hence the stylised pine on its side imitating the fast forward symbol. This is a deliberate image because more importantly for this company, these are pine forests specifically grown for harvest - ie planted and managed for maximum growth, then felled and milled. The 'growth' mentioned in the tagline speaks not only of the tree's natural growth, but also the growth that forest owners will experience in their profit margins.

gyui said on Oct. 16 '08

ah, thanks for the clarification. makes sense now. Nice logo BigAl67.

nataliav said on Oct. 16 '08

great one :)

flashon said on Oct. 16 '08

Comes together perfectly, conceptually and visually!

janzabransky said on Nov. 05 '09

Very nice idea

BigAl67 said on Nov. 05 '09

Thanks Jan. And thanks for looking in on so much of my work. Appreciate it.

logomotive said on Nov. 05 '09

Wow Big Al. Great concept

firebrand said on Nov. 05 '09

Clever one, Al.

rincon said on Nov. 05 '09

I Do agree, good concept

rincon said on Nov. 05 '09

I Do agree, good concept, congrat for being in the gallery

dbunk said on Nov. 05 '09

well thought off

birofunk said on Nov. 06 '09

beautifully executed, well done!

OcularInk said on Nov. 06 '09

And still, you have one of my favorite portfolios on Logopond. Now, when do we get to see more? :-)

brandsimplicity said on Nov. 06 '09

Great concept and execution.

BigAl67 said on Nov. 07 '09

Thanks guys... comments from such a talented group mean a whole lot. Much appreciated.

cseven said on Nov. 17 '09

Great logo Al. Great concept, well executed and nice to see a serif face used.
P.S. Sorry for the delayed comment... thought I'd done it already!?!

BigAl67 said on Nov. 18 '09

Chris - thanks for the float and comment. Was it you that did the design work on the recent 'Refresh' day seminar for Homeschooling mums in Nelson? My wife attended and I could tell someone who had a few clues had been involved in the graphic design - from memory there was something on the printed material that made the link to you. Nicely done.

Halda said on Nov. 22 '09

I really like it! The idea and colors;)

BigAl67 said on Nov. 22 '09

Thanks Martin - appreciate your kind words.

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!