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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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kugelis said on Nov. 06 '09

very bad example, so overcrowded, too complicated
25013

barryconvex said on Nov. 06 '09

I agree that it is far too busy. It looks like clipart. To many this might sound like the worst insult, but to me it isn´t. I don´t think I´ve ever seen a technically bad piece of clipart. The point is that clipart is always trying to be as obvious as possible, while logo creation (IMHO) is the art of reduction.
The drawing is great in many ways (style, composition, colors), but when usability is one major factor, there is no way so many (useless) details like in the corn end up in a logo.
This might become very good (trustworthy, down to earth), but it isn´t there yet.

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!