I think this logo it ok, but there is a LOT going on in it. Why is the light on the ground like it has fallen from its place?
biohaz said on
Oct. 13 '06
Decent logo, 3 stars. However, there is a lot of room for imporovement. My crit mirrors KGB's above, there is a ton going on here. Some vertical space between the words would help. The mark is fighting for dominance with the words because of its placement and size. In fact, psychologically, the limelight on the ground could be interperted as the lights busted, not working, its fallen, a failure; opinions that can and in most cases will be inferred onto the Limelight Group itself. Why do business with someone who can't make a light work? Some refinement would put this logo over the top.
katlis said on
Oct. 13 '06
Nice. It would be a bit cleaner if "The" were removed.
I like this logo, but i think the kerning on the word Group is throwing it off for me, its either that or how long the wrapping cord is, but sweet nonetheless
I like it a lot. Good work using green to accentuate the lime identity... The cable and the type are almost identical in weight and I think this creates a lot of the interference we're all noticing. If it were my design I would try using a condensed bold or black type to make sure it's the first and most important thing you see. Also the drop shadow on the light is a little off. Great design nonetheless!
I think like most people... at first I like it and then I found a lot to improve. The "g" connect to the spot light first,... You need to play with the perspective to make it look like a real cable taking the shape of the "g" shape more seamlessly. It looks like you have worked too hard on it to connect the elements. The shadow and the position of the spolight does seems to be seated on a surface. We want to see that improved. Group needs to be back under "lime" both words would be more easy to read. But overall, the concept and name is great. I am usually not a big fan of illustrative logo, but this time is necessary and great.
mcritz said on
Oct. 17 '06
Excellent use of visual pun! Technically, the kerning of T/h in "the" is very, very tight
I love the concept. I like the light not being hung, actually. On the "floor" it gives the sense that the company works from the ground up, and not from formula. I would try changing the drop shadow to a reflection. The fuzzy shadow, I think, takes away from the crispness of the illustrated light. I do agree with the weight of the cord interefering with the font weight.
Nice idea, but as others have pointed out already, the type really needs some work for it to be perfect. Kerning "Th" "Li" "igh" and I'd recommend taking GROUP back to the drawing baord as well. Also the shading of the lime culd use some fine tuning. But don't get me wrong, I think the logo looks good â but I think it could look great with some work.
dache said:
Something bugs me about the center of the lemon. Also, why 7 sections? Im used to seeing more in a lemon.
Dache brings up a good point. It's common to see 9-10 slices in a lime. I think it's important to do all the research needed in order to accurately portray your image. You might want to consider adjusting that.
The cutaway of the lime appears "lifeless" - the rest of the logo has well done aqua gloss-ness, and then there's the flat green lime area with no shadow/highlight at all. Perhaps as Carola mentioned, the light could be "turned on."
Hey I think you have a very nice and colorful idea here, but I'm with Chris on this one and wonder if the color and idea is keeping this one ranked so high.I hate being negative because it is actually very attractive at first site.
supermandru said on Oct. 05 '06
austinmoorealf said on Oct. 05 '06
donriley said on Oct. 05 '06
unstructure said on Oct. 07 '06
[sternz] said on Oct. 11 '06
martyrologist said on Oct. 11 '06
hyperlogo said on Oct. 13 '06
KGB said on Oct. 13 '06
biohaz said on Oct. 13 '06
katlis said on Oct. 13 '06
dache said on Oct. 13 '06
ClimaxDesigns said on Oct. 13 '06
travisL said on Oct. 14 '06
NOMADESIGN said on Oct. 14 '06
mcritz said on Oct. 17 '06
jwadenpfuhl said on Oct. 17 '06
Overall, I really like it.
tynell said on Oct. 18 '06
shaneg said on Oct. 18 '06
riverstorm said on Oct. 18 '06
riverstorm said on Oct. 18 '06
WetDog said on Oct. 19 '06
nuk said on Oct. 23 '06
Kevin said on Oct. 24 '06
OcularInk said on Oct. 28 '06
Something bugs me about the center of the lemon. Also, why 7 sections? Im used to seeing more in a lemon.
Dache brings up a good point. It's common to see 9-10 slices in a lime. I think it's important to do all the research needed in order to accurately portray your image. You might want to consider adjusting that.
Excellent job!!
-Kevin
martinmas said on Oct. 29 '06
Martin
carola said on Oct. 30 '06
CreativeGuy said on Oct. 31 '06
logomotive said on Nov. 08 '06
somos said on Nov. 10 '06
liquisoft said on Nov. 13 '06
Additionally, the shines are counter-productive. I can't imagine trying to print this thing.
jaycreate said on Jan. 31 '07
solidcreative said on Feb. 09 '07
Web Design Wales said on Feb. 28 '07
graphicoutlaw said on Jun. 19 '07
masterct said on Sep. 14 '07
Nikedemus said on Jan. 31 '08
but an awesome illustration.
Please login/register to make a comment, registration is easy, signup