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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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4328

b3nder said on Aug. 08 '08

This brand probably communicates the message of 'Seafood, from ocean to plate' the best but was seen as being too illustrative for the client's need.
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gthobbs said on Aug. 09 '08

It's a tad disturbing. It's like seeing a cow slicing off a chunk of steak.
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b3nder said on Aug. 10 '08

@gthobbs: I don't understand what you are saying. The fish is meant to look like it is diving into the plate.
9622

gthobbs said on Aug. 10 '08

Probably just my regional sensitivity. I used to work on a big international food account and it was always a big no no to associate the LIVE animal to the food product in the U.S. market. However it was a completely different view when we were marketing in Asia. They WANTED to see the cow in advertising steaks. It's a nice design.
4328

b3nder said on Aug. 10 '08

@gthobbs: Now I understand. Thanks for the reply.

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!