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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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782

OcularInk said on Jul. 21 '08

I think the only thing that bugs me is that the mark kind of reads as an 'X'. It's a clever concept though especially with the 'H' in the negative space and the use of a textile pattern.
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Muamer said on Jul. 23 '08

Yes Oc this reminds on "X" a bit and that is exactly what I want to obtain: Reason is name HERTEX. There is "H" on the beginning and the "X" on the end of the name... I am glad that you notice the textile pattern ;-) Thanks man...
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dimARTirosov said on Jul. 12 '09

(Pretty old but what the heck )

So.. im kinda with Kevin on this one.
Certainly Muamer, your explanation is logical, but in my opinion there's a pretty obvious fact here, and that is: the X is totally taking over the mark here.. i'd say its like 85% X and 15% H..

Just my two cents :)

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!