LogoPond

hmmm looking up some background info I'd hate to add this to the gallery only to find out there is some copyright issues with it. @saawan its an abstract laser mouse.

All i needed to hear :D yeah the pond did just get bigger :D

"I also am impressed he joined logopond" lol i don't really know how to take that remark, you'd be surprised the people who have logopond accounts whether they upload to them or not is something else. I mean for crying out loud Jerry Kuyper was a judge for the awards doesn't get too much bigger than th, maybe latteral but not bigger :D

Everyone who voted this down are just haters, there I said it :)

i didnt delete jayell's comment so this would be in context.

That is not only a rude comment but really shows your ignorance and lack of critical thinking as it pertains to logo design. Logo design and design in general is not a 'pretty' art form, some of the quirkiest and seemingly simple (not simplistic, but simple) logos are the most memorable, and the assertion that that size of the company has anything to do with its brand recognizably is just plain ignorant.

It's in part the identity that makes a large company's brand recognizable and memorable and the more quirky and unique its symbol, the easier it is to separate it from other like brands, not understanding this concept shows a gross misunderstanding and naivety of brand marketing and identity design itself. Why do you think companies update their logo as opposed to coming up with an entirely new one(that's not o say companies don't totally revemp their identities but far less often than a simple update)? It's because they understand that people tend to cling to a brand that has been marketed effectively, and while wanting a more modern look don't want to sacrifice brand identity.

(personal opinion ahead) Paul Rand was not famous in logo design because he made pretty logos that were timeless, I believe he became famous because his logos were ahead of his time, so looking at some of his work today they appear to be crisp and inline with todays style which were in part shaped by his design thus setting the scene for his work to become 'timeless'.

I believe that a logo becomes timeless due to good design and great brand marketing and if IBM had not become the huge company it is today would we even be talking about its logo, maybe not, maybe so. The identity represents the brand, marketing makes the brand recognized socially, a logo is nothing but a vessel that the brand is identified with which is nothing if it is not backed by effective marketing and in the end a useful product.

Aesthetically the google and ebay logo may not be 'masterpieces', but the fact that they effectively identity the brand, unmistakable to any other brand makes them 'master pieces'. We would all do well to learn that lesson.