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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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KGB said on Jul. 16 '08

nice but I think the verticals need connected or you need 3 on each side to resemble an M.

logomotive said on Jul. 17 '08

Type needs work. Spacing,kerning.

vr4jen said on Jul. 17 '08

^The above comment is bothering me because I made sure that there was perfectly even spacing between each letter. I'm not sure where you are seeing the faults. This was done for one of my logo classes and the teacher never made any such comments, and he's a kerning nazi.
Unless you are referring to your dislike of the overall tracking width... which is an entirely different subject on its' own.

kitster79 said on Jul. 17 '08

Sorry to agree, but for me, there is too much space between the 'E' and 'T' - 'K' and 'Y' - and too cramped between the 'M' and 'E'.

Really like the mark though.

vr4jen said on Jul. 17 '08

Yeah, I can see now how the M and E could be too crowded. I still think "SKY" is fine. This is one of the first logos I ever made so I definitely would have made a couple tweaks, looking back. Thanks for the help, guys.

gthobbs said on Jul. 17 '08

The space is never equal between letters when properly kerned. Tip: to check kerning squint at it and just let your eyes soak up the negative space around the letters. You'll see it every time.

But even after 18 years, I still look back and see stuff that bother's me. It's like a typo...you don't see it until it's too late!

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