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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

by • Uploaded:
5192

Status: Nothing set

Commenting: Not seeking critique, comments fine

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bartodell said on Jul. 03 '08

Clever dache ;)
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saawan said on Jul. 03 '08

I see an i on a rainbow colored coffin. Must be one way of seeing it. Anyway, nice work!
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mr2creative said on Jul. 03 '08

Very professional and well thought out. Colours, font... all good.
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bartodell said on Jul. 03 '08

For some reason I keep seeing this as a giant lollipop on the front page. I know the concept behind it. But I can not get past this sucker. Sorry bad pun.
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tdf said on Jul. 03 '08

I see a fat lady riding a bicycle from behind...
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koodoz said on Jul. 03 '08

@tdf: gold! absolute gold. you just made my day :)
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bartodell said on Jul. 03 '08

ROTFLMFAO!
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dache said on Jul. 03 '08

@bartodell : Thanks

@saawan: What a creative vision you have. Thanks for the comments.

@mr2creative: I appreciate the input.

@clashmore: Your limitations are self imposed.

@tdf: You have a fun vision :)
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ClimaxDesigns said on Jul. 03 '08

I have spoken to dache on a number of occasions and i could be wrong but i dont think he meant that comment as you may be taking it. I think he is saying and ache help me out if im right or wrong, that by imposing such limitations on ourself will no doubt give you a solution that can be rendered across many mediums easily, you don't have to impose them you can with some work deliver something such as this with alternates in mind.

My personal feelings on it is that I agree with you on the one hand about his style in general i think its becoming easy to spot his, but in the other hand i ave had to study 25 page guidelines for brands that specifically tell you when and where and which logo to use, not saying that he does this, but the practice of having a full color logo with simpler variations is out there.
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bartodell said on Jul. 03 '08

Dache have you ever considered the subliminal instances of always using a "rainbow" of colors in your designs considering some common associations in the society we live in today? Not saying or imposing anything bad against those association of colors, however, the key to being a great designer is not setting a style and being able to adapt to what your clients need, not what you impose on them. Just a thought.
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dache said on Jul. 03 '08

David, you are correct in your thoughts - I do provide a detailed guidelines document.

Bart, saying I always use a certain set of colors is the equivalent of me saying you always use brown and blue with circular text effects. It is an over simplification of your entire work and not really necessary.

Respiro said on Jul. 04 '08

Which is the used font?...
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Art Machine said on Jul. 04 '08

I think dache's style __is__ recognizable. But if he's happy at what he's doing while making money out of it and the client is happy with the results everything's fine to me. What we're doing is not too important anyway.
My 2 cents.
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OcularInk said on Jul. 04 '08

First off, let me say, this is a nice piece of work. Secondly, at tdf, that is probably the funniest observation I've ever read on this sight. Even though most people will never notice, it is freakin' hilarious and so true. Dache, I'd suspect you have nothing to worry about. :-)
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ClimaxDesigns said on Jul. 04 '08

"What we're doing is not too important anyway."

WOW. There was a movie once about the world without art/design need to find the title for you to watch :D
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alto said on Jul. 04 '08

While I agree Dache has a very unique and recognizable style, he also has some very versatile works in his portfolio. To say he imposes his style on clients is funny in my opinion, isn't that why the clients chose him in the first place?
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nido said on Jul. 04 '08

well said alto.

well said tdf!!

what film David???... sounds interesting... but then again.. can you imagine a world without glass? ;)

xzentrico said on Jul. 05 '08

Yeah, dache uses rainbow colors very frequently in his designs, and they always work. Let's pretend you're a potential client and you look through his site. If you see his logos you'll know his style so I'm pretty sure that the client somewhat expected what style he would come up with, right?

BTW: great logo, love your style.
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hellouriah said on Jul. 05 '08

"Should a designer have a signature style?"

I think every logo has a part of the designer(s) in it. We cannot work invisible, but each logo should be context dependent.
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ClimaxDesigns said on Jul. 05 '08

"personal taste/creative persuasions"

I have to agree with the others, i think designers need to have a style that separates them from others clients pick you because of your style. I have never gotten an email from a potential client saying 'we love how incongruous you portfolio is'. They always say we love your style, or we love your body of work, and i have to think that the work being from me and having my personality its got to be my style they like.

I mean we can't create every style there is and even in derivations of our own work I think we can't possible execute every style (if you can even box all styles into ... a box) with any sort of excellence or consistency, I think we all have 'voice' and it's not a bad thing. I'd rather people remember me for a certain style then not be remembered because I was a jack of all trades king of none.

And since i love debating myself, as devils advocate, I can agree that it is good to not get stuck in a rut or paint yourself into a corner by producing too similar pieces time in and time out. But I don't think dache is there *yet*, I was just looking through his portfolio and it has a wide range while still keeping his voice same for Bart and Kevin and even to a certain extent you Clash.
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saawan said on Jul. 05 '08

__"what would separate me from others is the quality of my work."__
I see a lot of over-confidence in your words and also in some comments of this logo's designer. Confidence is good but over-confidence isn't.

Clients come to you only if they're impressed by your portfolio. Different people have different tastes. There will be people who don't like your work also. You can't impress everyone.

Either for a designer or for an artist, the base is same. It's **art**. It's just that artists sell that art to clients who like it but designers sell the art going by the client's likes. You try to impress the client with your work. If the client imposes on you and makes you deliver shabby work you should be ok with it as you discovered another style which wasn't yours previously!

__"Making a conscious effort to find your "style" is okay for artists. For graphic designers, not so much."__

An inherent style would always be visible in a range of a designer's work. In the end, you'd be happy if the world recognizes your work by your name but not just your clients to who you delivered good work without any intrinsic style. That's why people remember Saul Bass' work, Paul Rand's work etc. Remember that they too were graphic designers, not artists!
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ahab said on Jul. 05 '08

I haven't been on in a while...

You guys are getting gangster on here. Rough thread.

Dache, The logos is alright for me...but the comments on here are crazy.

Personal taste is personal taste...there is no right or wrong. Just opinions.

Nothing wrong with that.
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ClimaxDesigns said on Jul. 05 '08

"We're having a fairly civilized debate." finally and on one of dache's logos no less, I'll probably win the lottery next week :D
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ahab said on Jul. 06 '08

I agree to an extent, civilized for the most part.

There are a few specific attacks. Dache seems to always be a magnet for these "civilized" debates.

I still love you all. XoxoxooxXOXoxooxooxoxOXOOX
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dache said on Jul. 06 '08

Thanks for your comments and support.
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ClimaxDesigns said on Jul. 06 '08

"Dache seems to always be a magnet for these "civilized" debates"

Well there is some history here that newer members won't really 'get',which is why I sometimes referee ;D
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sanjin said on May. 16 '09

As a former employee of Invento Media, I can contribute to this debate with first hand experience- we did seek dache for his style, and quite frankly, I can't see how it could've been otherwise. A designer should be someone you seek for his particular style, and not just any random person that will accommodate your requirements. It's what makes it a creative line of work.

If there are people who believe a designer should implement exactly what they have in mind- they should go on and become designers themselves. Otherwise, a designer is denounced his creativity and becomes nothing more than an operator- that guy that knows Illustrator.

As for the logo- everybody at IMG was extremely happy with what dache produced, and in effect this logo cut the branding mess the company was hurtling into.

Apart from being, IMHO, a great designer, he's also a great person to do business with, which isn't, inter nos, something I can say for majority of other designers I've worked with.
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dache said on May. 22 '09

Thanks for the kind words Sanjin. It was great working with you all :^)

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!