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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Commenting: Not seeking critique, comments fine

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OcularInk said on Jul. 03 '08

Dude, you really pulled this one together. I just knew this mark had potential from the beginning. It now looks right on and has a sense of style. Something about the type seems off still. Perhaps scaling it down just a bit would help? Coming along nicely...

hellouriah said on Jul. 03 '08

Thanks Ocular, I took your advice on the type being to large, and scaled it a touch. Glad you like it.

ClimaxDesigns said on Jul. 03 '08

I think this has really come along, my only suggestion would be to tighten up the letting and you got a winer

bartodell said on Jul. 03 '08

I think this one is perfect. However I would tighten the lockup of the mark in relation to the text. Other than that it is very well executed.

hellouriah said on Jul. 03 '08

Climax: Thanks, that G is hanging on the left I have tightened it up, it feels a tad heavier but looks nicer.

Bart: Could you explain the lockup between in the text and the mark, the V creates an unbalanced center, I will have to keep trying to fix it.

Thanks for everyone suggestions, pond has really helped me with my logos, I'm trying to impress a few lectures at uni with this logo.

gthobbs said on Jul. 03 '08

I really like this. Feels timeless.

firebrand said on Jul. 03 '08

Me too, it seems to move like an aperture.

fogra said on Jul. 03 '08

Very appealing to the eye ()

ClimaxDesigns said on Jul. 03 '08

Hellouriah both Bart and I are not talking about kerning or tracking ( space between the letters) we are talking about the space between the lines, the mark is too far from the type. the type is fine now was more spread out earlier.

hellouriah said on Jul. 03 '08

Thanks Climax and Bart, sorry, I knew that as leading, not letting but I will remember for future reference. Feels much more together and not as separate elements.

gthobbs said on Jul. 03 '08

The word actually is leading. It refers to the days of type set slugs. Lead strips of varying widths would be placed between the lines to separate them.

ClimaxDesigns said on Jul. 03 '08

sorry for the mix up, it is leading, for some reason i said letting...

hellouriah said on Jul. 04 '08

Thats ok, oh Froga nice pun. Thanks everyone!

OcularInk said on Jul. 04 '08

Looks even better after the updates.

smartinup said on Jul. 04 '08

this is really nice, i like the colors and it looks sharp on the tan backdrop. but a heads up, i have not been following this logo so this is the first time i really remember seeing it, but i cant stop seeing a basketball in the middle of the eye. Is the average viewer going to see that first?? Food for thought.

Muamer said on Jul. 04 '08

Very nice... So glad you made it!

hellouriah said on Jul. 04 '08

smartinup: thanks, about the mark; I suppose that could be a problem.
muamuer & ocularink: thanks

yurko said on Jul. 18 '08

I like it very much!

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!