LogoPond

Thank you!!! My client wanted to use the enclosure. My original design was open! I showed him your comment and he's acquiesced to my initial suggestion.

Any advice on fonts? Dr Eddy I think prefers san serif fonts.

Regards

Indra

Thanks very much for all the advice, creative people!

I wish I'd stumbled on this site earlier. I've missed working in a studio where you can get some constructive feedback when you find you're stuck or feel like you're rehashing the same design proclivities.

Green was my first choice because it represents the "wood" element in Chinese medicine theory. However, my client felt that too many TCM practitioners used green or the ubiquitous yin yang symbol and wanted to differentiate himself from his colleagues. Blue, representing water, seemed the best alternative. The other colours of the Five Element Cycle were yellow (earth), white (metal) & red (fire), which I tried and created a Chinese chop effect for submission. The "water" element governs the kidneys, which basically stores our life force in TCM. Since Dr Eddy specialises in male fertility, kidney function is supremely important and was chosen as a result. Whew! I learned a lot on this job!

I'm loosing the enclosure and will try some of the fonts you suggested. Fogra, I like the idea of a semi serif font, which I think is a great compromise. I bought my first legal copy of Creative Suite (don't tell anyone!) so I'm limited to the fonts in Illustrator at the moment.

Kind regards to all for the invaluable input.

Just a question: do you guys submit your "conservative" (read - don't particularly like) concepts to your clients? So far, I've found those are the one's they seem to gravitate to. I have to work pretty hard to reel in the ego to give the client what HE wants rather than what I want! Do you guys have the same problem?

Thanks guys. I was beginning to come to that realisation myself.

How many concepts do you tell a client you're going to present? I sometimes feel like they want to "get their money's worth" and see quantity for their money.

I've had situations where I'm following some clients' whims when I know they'll end up liking my initial concept anyway. Any comments?

Thanks OcularInk. I'll take your advice on-board.

Fogra,
I think Optima was great compromise. I outlined the font and rounded the serifs to complement the mark's rounded features.

Must say it's refreshing talking to others on the same wave-length. I've just started designing again after a long hiatus. The only creative feedback I get are from my housemates, who think either every thing's great (when I know there is something wrong but just can't seem to put a finger on it), or if there is something wrong with the design can't articulate the problem with a creative solution.

Thanks again to ALL for your comments.

Peace