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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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nido said on Apr. 28 '08

ggoooooooaaaaaaaallllllllllll!!!!

gthobbs said on Apr. 28 '08

Love this mark...but what's the deal with you and the letters Z and S?

http://logopond.com/gallery/detail/29653

tconrad said on Apr. 28 '08

The r is a bit difficult to make out aswell, and i'm not overly enthused with the shadow on the ball, maybe lose it. Have you thought of using a second type for the smaller subhead, so its easier to read? Nice vector tho.

werm42 said on May. 01 '08

gthobbs: The deal with the Z and S is that "Brazilians" spell "Brasil", and the rest of the world spells it "Brazil", I personally think this is a beautiful compromise.

tconrad: Agree that a secondary (more legible) typeface for the subhead would clean it up a little. I DO NOT find that Brasil (or Brazil if you prefer) is illegible with the ball swoosh, and the shading on the ball I believe is a nice touch, but could be reshaped to further ephasize the roundness of the ball.

OcularInk said on May. 01 '08

Great work. I wish I could do these kinds of logos. :-)

gthobbs said on May. 01 '08

I know how Brazilians spell it. Which is why I raise the issue. When you first posted this design, your title had it spelled BraSil but the logo spelled BraZil. Hence my confusion and question.

The other post I site is for your cezar logo where the design has an S instead of a Z.

I'll shut up now.

werm42 said on May. 12 '08

I see the use of the backwards "s" as a solid attempt to make the mark "multi-lingual", and in my opinion, it successfully reads both directions. A solid execution, a unique compromise that we may seem more of amongst multi-lingual marks for western languages, with the propensity of globalization.

gthobbs said on May. 12 '08

Well said, but at the end of the day...this is either a Z or a backward S.

Michigan Web said on Dec. 27 '09

Brazil... Looks great! See ya in the World Cup!

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