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fogra said on Apr. 09 '08

Great title. I would have loved to have seen a 'g' that represented steam a bit more but nice job anyways.

sdijock said on Apr. 09 '08

I think the logo is trying too hard to be too many things. Using the descender of the "g" isn't working for me as part of the mug. If you modified it more and closed the loop it might help, but right now I don't think it's effective. And your globe is so small and so detailed it will probably fill in a bit when you go to print with this logo on uncoated stocks.

gypseemoth said on Apr. 09 '08

I totally agree with sdijock. I think there are other ways to represent a world and coffee. I mean what if the beans created an abstract-looking world.
I wouldn't too much into this comment, but I'd be careful about adding green since it's customary to add this color for eco-related designs. Unless the missions are predominantly eco-oriented.

stacistubbs said on Apr. 11 '08

Thanks much for the suggestions! I have made some revisions to the logo, and I'm running them by the client right now. I'll post when I get feedback from the client!

As far as colors go, yes, gypseemoth, I know that green has a very "eco" attachment right now. The colors were chosen because the new decor of the coffee area has green chairs and dark brown wooden tables. I shared with the client that I chose those colors from the decor, but that we could talk about other options. I don't want to write off green as a color only to be used with eco-friendly applications, but I completely agree that it has that effect right now.

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